Harry just called me to talk about the SEO of his website. He seemed to be jittery about search engine friendly website designs and was seeking advice on how to carry on with the process. My suggestion was:
Take each page and the sub page separately. You don’t need to push through.
Your home page is the main landing page and we should take careful steps to build purposeful Meta Title Tags, Meta Description Tags. The H1, H2 and the H3 tag must be finely designed. Optimize the images by placing good ALT Image Tag.
Each page of the website, I said, was equally important. As such, get into the act now and first select the keywords (a) general relevant keywords for your website, (b) specific keywords that would go with and are more relevant for the particular web page. E.g. Products page would need more specifically related keywords. We must look at the each page as a separate SEO project and optimize these for different searches.
Similarly, once we are done with the On-Page SEO, we must opt for Off Page SEO with the same mind set. Our articles, our blogs, our press releases and our social media must be developed so that it gives effect to the each page separately while, our efforts must not hinder the collective SEO effort for the website.
The SEO process is a big ask but is not a difficult process. Most of the common sense plays it parts, but do not forget to go through a thorough research process. We need to study the web; we need to know what other people are doing on the internet. How well placed our competition is on the search engines?
Harry needs a SEO specialist. He might not be able to carry the SEO work through, as he is busy with his business details.
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