Thursday 15 November 2012

How to become SEO expert

Are you still thinking of becoming an SEO expert. In these days when the SEO gurus are finding themselves stuck with Panda and Penguin updates. I think people have been feeding you with wrong information. It’s become difficult. The good old days when we could have brought links, when we could have stuffed keywords, go a few hidden keywords on the page, get the crawlers to crawl by a few black hat techniques and call ourselves ethical search engine optimizers. Friends, the search world has changed.

White hat is the call of the day. Forget buying links, forget pushing for back links. Forget stuffing and cloaking, the search engines have gone smarter and whoever is feeding you with information about getting website up in minutes, is misleading you and unfairly leading you to lose the Seo game.

SEO is still there. The rules of the game have changed and are being regularly altered. We had forced this situation onto ourselves. Our friends, through unfair competition pushed the quality sites up on the SERPs that resulted in the web visitor’s frustration. Google watched with hawk’s eyes and so did the Yahoo and the Bing. Google made the first move to favor the users. Gave a pat at their back and make the web more useful by pushing back the search engine tailored sites.

Today, SEO needs us to concentrate more on the fair competition. Keywords are still there as these are the triggers that force the search engines to collect the answers to the users query. Artificially intelligent BOTs can now make out the user’s intent and return the search engine search results accordingly.

You also need to be intelligent and be natural. Content has always been the king. It still is. So dress the king with vigor. Being original helps. Copy Cats do not made a permanent headway to success and are pushed back by the search engines.

To become a SEO expert while you need to study SEO guides available on the internet. Do study the Penguin update to remain in the SEO ball game.

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