Some people say SEO is dead. Some are of the idea that SEO has gone useless after Panda and Penguin. I was told about Bing testing paid search results. Heck, what is going on. If organic results too are paid, than why we would need to compete for top positioning, just buying off the top position would do the trick and get bags of greens for the search engines. The web thing will lose the luster. Till now many have thrived and it was this umbrella that had helped many small bees to climb from rags to the riches.
SEO in terms have become difficult. Look back to the good old days, getting top search engine position was easier, when the optimizers stuffed keyword in Meta Title tags, the description tags and the website content. Though the content then looked a lot articulated and manufactured out of the mill but it did the bit for the optimizers.
Today, the scenario is difficult. The companies find it hard to get to the top as easily as before. (a) thanks to competition (b) thanks to the Panda and the Penguin updates. Manufacturing links seems to be difficult. The search engines smell the rat. Buying off the position proves expensive for the new entrants, thus the only way out is to spend time on the SEO. Yes, now SEO need more time, more concentration and far more efforts in terms of working hours. We need to be more creative with our web content.
SEO now demands more sophistication. Remember the semantic search days are here. We need to be creative, authentic, and our writing must be targeted for the visitors more than the search engines. The intent weighs more than the words. While quality of content and more focused on page optimization, good website structuring, being social and disseminating of the information is needed now than ever before.
SEO in terms have become difficult. Look back to the good old days, getting top search engine position was easier, when the optimizers stuffed keyword in Meta Title tags, the description tags and the website content. Though the content then looked a lot articulated and manufactured out of the mill but it did the bit for the optimizers.
Today, the scenario is difficult. The companies find it hard to get to the top as easily as before. (a) thanks to competition (b) thanks to the Panda and the Penguin updates. Manufacturing links seems to be difficult. The search engines smell the rat. Buying off the position proves expensive for the new entrants, thus the only way out is to spend time on the SEO. Yes, now SEO need more time, more concentration and far more efforts in terms of working hours. We need to be more creative with our web content.
SEO now demands more sophistication. Remember the semantic search days are here. We need to be creative, authentic, and our writing must be targeted for the visitors more than the search engines. The intent weighs more than the words. While quality of content and more focused on page optimization, good website structuring, being social and disseminating of the information is needed now than ever before.
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