Monday 19 November 2012

What to do next in SEO – Have gone through Keyword Research

Keyword research is a complex area of SEO. If anyone thinks it is easy, he can take a walk. Perceptions have no place in the keyword research. If you think that you know the right keywords without checking them out, you are wrong. You need to go through the process. Our customers think differently, you would too think differently if you go out to buy something. Similarly our perceptions deceive us. We need to make a thorough research. I have been there. I have done what you might think of doing and believe me; you will find yourself in a mess.

Get ready for trip. Once we have selected the keywords and the search terms to optimize our website, we must first check these search terms for the current competition level.

We move ahead to build Meta Tags. The HTML tags that still have a say in the SEO and now out of three important Meta Tags, just two have maintain their important position in the On-Page SEO. Yup, I am talking about the Meta Title Tag and the Meta Description Tag. Keyword tag has lost its place, though you can use Meta keyword tag too, during the On-Page Optimization, if it is not useful, it will not harm your SEO process.

Meta Title Tag, my tutor told me that this is the heart of the On-Page SEO. This tag is displayed by the search engine in the search results and is the first line, hyper-linked to the relevant web page. This is the link that the web user clicks, if he finds it interesting. So build you Meta title tag correctly and make it interesting. Make it relevant to the users query and do not, he DO NOT stuff keywords. Use keywords in the Meta Title Tag but do it intelligently.

“Make is interesting. Do it for the search engines, but do it for your web visitors too. If the web visitors find it uninteresting, you will not get the needed visitors”, he had said.

I am practicing to make powerful title tags. You must too, redesign your title tags and make them as is being preached by my tutor.

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