Monday 26 November 2012

Off Page Optimization – Getting the link juice from SEO

Too much has been said about the On-Page SEO. Too many people stress on the basic SEO elements that have to do with the web pages. SEO is a large area where getting backs play a vital role. The new search algorithm demand’s getting more one way back links from relevant and authoritative websites to anchor your hold on the search engines and also to get better search engine rankings. What needs to be done in the off-page optimization? I asked my friend who is now is Dallas and is running a SEO company in Dallas, Texas.

“Off-page optimization is an interesting part of SEO process and an important one too” he replied to my question. “If you are a social animal, you would love to talk to people, meet people, interact and leave your traces; so much so that the people coming into your net follow your trail and link back to you in appreciation of the valuable information being shared. These will, naturally be, people belonging to the same interest group, or the market niche or will be the people hunting for solution through the products and services that you are commenting and talking about. It’s that simple.” “Get the point,” he said. “All the people linking back will be relevant, some might be bigger than you, people that command authority on the net. How would you feel if you get linked with an influential person and can take benefit of his connection? My friend, the web works the same way in the Off Page SEO.”

“Getting into the following will help,” he said.

  • Blogs
  • Forums
  • Press Releases
  • Blog commenting
  • Article writing and submissions
  • Blog submissions
  • Submitting your website to web directories
  • Link Wheel development
  • Social Bookmarking

“Participating in the niche forums and commenting in the blogs will leave trails. These will lead many people to your web pages, so would the press releases, articles. Directory submission too will get you back links. You have a lot to play with; you can also employ social networks to build your links,” he commented.

I figured out that there is a lot to do when we start with the Off-Page search engine optimization. We need to be focused and need to spend time on our computers and with the search engines Web 2.0 sites.

1 comment:

  1. Your blog is very informative and helpful... Thanks…..keep it up.
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    ReplyDelete