Google Analytics have been here for quite some time now. The SEO gurus and experts have a gate way opened for them and now are in the arms length of monitoring the performance of their optimized web pages. The strategy change and adjustments have become easier. We no longer need to beat about the bush; we have everything in front of us in the form of Google Analytics report helping us to measure our websites performance.
A tool by Google that helps us getting customized reports on our websites performs, user behavior, most visited pages, which keywords have performed well in generating more traffic and similar stuff that helps the web masters to articulate the SEO strategy for better search engine ranking.
Let’s take a deeper look. Dan is a SEO expert. When we met and discussed SEO he was all over the place with the analytics. “If you don’t keep a regular check on analytics you will not know what is happening with your website’s performances. If you want to understand what on the earth triggers your website visitors to click through and arrive at your website and from which place on the internet they are entering your website. The exiting points are also outlined and hence tell the owners of the website and the webmasters how to tailor the website for its best performance.”
“Great, but does it tells us exactly from which source the web traffic is arriving at our website?” I asked. “Yes, it breaks down the points. If the traffic is flow through Yahoo, Bing or Google, it will tell you exactly how many do arrive through different search engines. Whether the visitors are coming through PPC ads, it will point that too. It will also tell you whether the traffic is coming through Face book, Twitter, Press Releases, articles or blogs.”
“Yet, my friend, if your browser is not cookie enabled it will not be read by Google Analytics. This tells us that, though very useful for the insight of your website’s performance, Google Analytics does not give a 100% picture. People with cookies blocked while browsing the net get left out.
On the whole the analytic gives us great measurement of performance results and helps us in our SEO strategy.
A tool by Google that helps us getting customized reports on our websites performs, user behavior, most visited pages, which keywords have performed well in generating more traffic and similar stuff that helps the web masters to articulate the SEO strategy for better search engine ranking.
Let’s take a deeper look. Dan is a SEO expert. When we met and discussed SEO he was all over the place with the analytics. “If you don’t keep a regular check on analytics you will not know what is happening with your website’s performances. If you want to understand what on the earth triggers your website visitors to click through and arrive at your website and from which place on the internet they are entering your website. The exiting points are also outlined and hence tell the owners of the website and the webmasters how to tailor the website for its best performance.”
“Great, but does it tells us exactly from which source the web traffic is arriving at our website?” I asked. “Yes, it breaks down the points. If the traffic is flow through Yahoo, Bing or Google, it will tell you exactly how many do arrive through different search engines. Whether the visitors are coming through PPC ads, it will point that too. It will also tell you whether the traffic is coming through Face book, Twitter, Press Releases, articles or blogs.”
“Yet, my friend, if your browser is not cookie enabled it will not be read by Google Analytics. This tells us that, though very useful for the insight of your website’s performance, Google Analytics does not give a 100% picture. People with cookies blocked while browsing the net get left out.
On the whole the analytic gives us great measurement of performance results and helps us in our SEO strategy.
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