SEO elements take up most of our concentration when we put efforts to make our websites search engine friendly. The On Page Elements extend beyond the Meta Title Tag, the Meta Descriptions Tag, the URL structure and the image optimization. We are, today, going to study an onsite SEO element that helps a great deal in search engine optimization.
Heading – (H1 to H6) Tags
We know that creative content has a big role to play. Neatly paragraphed text on the web page looks similar and uninteresting to the readers if the type style, fonts, sizes and color or the text are all the same. We also know that seldom few people read through the entire web page content. We need to mark the lines according to their importance; this will gives us two (2) benefits:
- The website visitors can read through the important lines and decide whether to read further or not
- The search engines crawl to index and read through the important areas of the text.
The H1 tag has its own importance. The characteristic of the written text, whether we are writing for the magazine or the newspaper, the people look for the headlines, these are generally the H1 tags in the terms of SEO.
H2, H3 to H6 are categorized with the level of importance these heading get from the search engines. Optimized H1 tags play a vital role. While building the script and while deciding upon the H1 tag, do consider the use of relevant keywords, so that the page being optimized gets its desired position on the search engines.
Google SEO best practice guide, guides us through the SEO science. About <H> tags it says, “Heading tags (not to be confused with the <head> HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with <h1>, the most important, and ending with <h6>, the least important.
Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Multiple heading sizes used in order create a hierarchical structure for your content, making it easier for users to navigate through your document.”
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