Search Queries – Navigational Search Queries

SEO is done with the purpose of presenting your website on the search engine platter to the viewers with particular intents. Semantic search features have taken the best time away from the SEOs who made their websites appear on the top with the purpose of bringing in more web traffic. Thus the result of more click through, lesser unique visitors and even lesser customers. At many times these websites failed to foster good conversions and the owners of the website questioned the usefulness of the web for business.

We have been discussing the nature of search queries. We have studied the informational search query. We also understand by now that how do customers who are willing to make purchase search. Such transaction search queries mean a lot to the website owner. The SEO strategy must be based on the search query that the web surfer key in.

This means that we must optimize our site to fit the 3 types of search queries:

• The informational search query
• The transactional search query
• The navigational search query

With the power of the search engines to understand the intent, it is most important for the optimizer too, to understand the type and quality of the search results. Thus making sure that the conductor of the search reaches the destination with ease.

Navigational Search Query is the decisive search query that helps the web visitor to reach the destination with one click. If you are a brand, the website visitor is searching using the navigational search query will lead him to the exact website search results. Google we have learnt has reduced the number of search results for navigational search queries. At occasions like these we see the search results on the first page (SERP) reduced to 7 instead of 10.

Owning the navigational search query will help, state the experts, in appearing in the organic search result as well as if we buy the keywords to appear in the sponsored listing.

2102 SEO Review

Wasn’t the year 2012 eventful in terms of SEO? Google did knock out some of the heavy weight web pages out of the search horizon. The year started off with a somber note but the SEO activists at the search giant’s office were busy knitting their web. They wanted to give more purposeful information to the web users. The word came out nearing the mid of the passing year that website owners and the SEO strategists need to be careful with their SEO work must not overdo their optimization efforts and must refrain from the unethical SEO practices.

The search giant was serious. It was proved from the Panda and the Penguin updates that the masters of the search were serious with what they were saying. The users of the web, the people surfing the net were the beneficiaries of the updates. These helped them to arrive at the more informative and purposeful sites other than those that were unethically optimized and those that contained Google Ad Sense adverts. Though some such websites are still there, smiling at the face of the web users, making mockery of the sincere efforts being made.

Google did actually write to the webmasters warning them and telling them that their websites would be penalized if the unethical links would not be removed. This meant lowering the authority and the ranking of the websites.

The year 2012 wraps up in few days from now. Leaving the SEO trends with:

• The Penguin updates
• Personalized searchers
• Google Places
• Google +
• Over optimization penalties

The things that remained common throughout are the keywords which make the base for the SEO. The relevance of the keywords to the web content and to the purpose of the website and the market niche remains to be central.

Yet Google came up with the semantic search results where the artificially intelligent Google BOTs decipher the intent of the search, break into the meaning of the content rather than indexing them for the mere words and produce the results in front of the web visitor giving out more purposeful results.

This means that the keywords are about to lose their importance? We have to wait and see what the New Year brings for us. In terms of SEO and search engine marketing we might be in for some more surprises.

SEO Now

Some people say SEO is dead. Some are of the idea that SEO has gone useless after Panda and Penguin. I was told about Bing testing paid search results. Heck, what is going on. If organic results too are paid, than why we would need to compete for top positioning, just buying off the top position would do the trick and get bags of greens for the search engines. The web thing will lose the luster. Till now many have thrived and it was this umbrella that had helped many small bees to climb from rags to the riches.

SEO in terms have become difficult. Look back to the good old days, getting top search engine position was easier, when the optimizers stuffed keyword in Meta Title tags, the description tags and the website content. Though the content then looked a lot articulated and manufactured out of the mill but it did the bit for the optimizers.

Today, the scenario is difficult. The companies find it hard to get to the top as easily as before. (a) thanks to competition (b) thanks to the Panda and the Penguin updates. Manufacturing links seems to be difficult. The search engines smell the rat. Buying off the position proves expensive for the new entrants, thus the only way out is to spend time on the SEO. Yes, now SEO need more time, more concentration and far more efforts in terms of working hours. We need to be more creative with our web content.

SEO now demands more sophistication. Remember the semantic search days are here. We need to be creative, authentic, and our writing must be targeted for the visitors more than the search engines. The intent weighs more than the words. While quality of content and more focused on page optimization, good website structuring, being social and disseminating of the information is needed now than ever before.