Repeatedly we are told that content is the king. To benefit from this phrase, we see a lot of material on the web that signals the efforts of the optimizers to harness the fruits of the SEO through content marketing. I have seen many get frustrated and leave, those who know their trade, thrive.
Content that is crowned to be the king is not the one we usually come across. Loud mouthed jargons that spell the details about the product and force the readers to click and buy, No these are not the ones that we are talking about. We are discussing the quality content that is aimed to benefit the reader and by benefiting the people who are surfer the net, the content developer gets 100 billion chances of being seen on the search engine like Google. Search engine watch informs us that Google gets 100 billion searches every month. Can we overlook the extent of exposure that can a good quality content can get where people, if led properly can share the content, comment and converse about the content they have come across while their search.
We have also heard in the past few months that blogs and website are getting more traffic from the social networks. True, but how can be neglect 100 billion searches that been conducted every month on Google and not take the benefit of the traffic from the search engine.
Content marketers must not forget that we must:
Content that is crowned to be the king is not the one we usually come across. Loud mouthed jargons that spell the details about the product and force the readers to click and buy, No these are not the ones that we are talking about. We are discussing the quality content that is aimed to benefit the reader and by benefiting the people who are surfer the net, the content developer gets 100 billion chances of being seen on the search engine like Google. Search engine watch informs us that Google gets 100 billion searches every month. Can we overlook the extent of exposure that can a good quality content can get where people, if led properly can share the content, comment and converse about the content they have come across while their search.
We have also heard in the past few months that blogs and website are getting more traffic from the social networks. True, but how can be neglect 100 billion searches that been conducted every month on Google and not take the benefit of the traffic from the search engine.
Content marketers must not forget that we must:
- Create content that has something for the web visitors, the Content that could give them something, instead of simply taking away their time.
- Content must be focused and not branches off to other linked or linkable issues
- Keyword research is still important. The keywords too, must be focus around your subject, your products and services.
- Encourage the readers to leave comments. This leads to more web traffic and more social shares.
Content Discovery Optimization [CDO] has replaced Search Engine Optimization [SEO] as the best way to make sure your books and content are discoverable online. Where SEO focused on the technical aspects of search engine manipulation (keywords, link-building, etc.)See more
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