Friday 21 December 2012

SEO – Opening new gateway for e-commerce

With the internet the whole new world of business and ecommerce took birth. The beginning was slow enough as everyone went into the trial and testing mode. It quite a few quite when the marketers saw a new horizon taking birth. To their astonishment, the free bees, low cost dream started to get fulfilled.

The commerce ball game started off, with the email marketing spree, went to the website designing and over the years the birth of search engines took place. Yahoo led the way, with MSN to follow and then the big Bang, Google started to make waves and started to dominate the internet scene. We saw the website era change from the text based sites to the fully interactive multimedia sites. The fight for top search engine placements grew fierce.

Now SEO (search engine optimization) strategies lay the foundation for your web business flight. It is how correctly you figure of the relevant keywords, phrases and the long tail ends. The rank your website achieves for the low competitive keywords and for the highly competitive keywords. How efficiently have you chosen the relevant keywords that would help you to convert the visitor to the customer marks your success and failure in the web marketing game.

SEO relates to every element of the website design of your company. The text, the images, the videos, the anchor text, “Alt” image texts etc and yes, the domain name, the Meta Tags too form the heavy weight SEO elements that have to be taken care of, while developing the SEO plan for your search engine marketing strategy.

Visibility here is the name of the game. You need to be prudent and get into the ethical SEO practices if you need to survive and open your gateway to commerce and trade.

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