There is no rubbing of the magic lamp. There is no jinnee and there is no magic in SEO. It’s just plain and simple hard work. We need to have understanding of the search engine algorithm and read through the tutorials that are spread over the web teach us about getting search engine visibility.
Keyword Density – This was the name of the game. The more relevant keywords used in the website content, the fast indexing and ranking could be achieved. This was past. Density is not longer the worry. In fact, the higher density of the keywords now can be categorized as keyword stuffing. We are no longer in the league of making things happen by tricking the search engines with keywords.
Back links – These are still important as they were earlier, but the rule of the game is changed. We still need many inbound one way links pointing towards our web pages, but we need more quality link. Not just any link would do. So it time to say good bye to the link farms or linking methods that get us many links. Here the game has titled more towards the quality of the links that we get.
Meta Tags – Keyword Meta tag has lost all its importance. Meta Title tag and Meta Description Tag are of a lesser interest to the Google and to the Bing, yet are still important from the SERP point of view as the search engines display the title and description tag for the views when processing results for the web visitors.
H1 Tags – This was supposed to be the most important element when we designed the website content. The role of H1 is of presenting your most important line of the text that could attract the visitor’s attention. It used to be the important on Page SEO element. Our brothers – The SEO experts killed it. As someone very rightly said, SEO’s spammed it to the death.
SEO now is really about hard honest work with the web pages to make them search engine friendly. We know the intent of our work. We must understand the intent of the web users when we sit to optimize our web pages as the days of semantic search have started to arrive.
Keyword Density – This was the name of the game. The more relevant keywords used in the website content, the fast indexing and ranking could be achieved. This was past. Density is not longer the worry. In fact, the higher density of the keywords now can be categorized as keyword stuffing. We are no longer in the league of making things happen by tricking the search engines with keywords.
Back links – These are still important as they were earlier, but the rule of the game is changed. We still need many inbound one way links pointing towards our web pages, but we need more quality link. Not just any link would do. So it time to say good bye to the link farms or linking methods that get us many links. Here the game has titled more towards the quality of the links that we get.
Meta Tags – Keyword Meta tag has lost all its importance. Meta Title tag and Meta Description Tag are of a lesser interest to the Google and to the Bing, yet are still important from the SERP point of view as the search engines display the title and description tag for the views when processing results for the web visitors.
H1 Tags – This was supposed to be the most important element when we designed the website content. The role of H1 is of presenting your most important line of the text that could attract the visitor’s attention. It used to be the important on Page SEO element. Our brothers – The SEO experts killed it. As someone very rightly said, SEO’s spammed it to the death.
SEO now is really about hard honest work with the web pages to make them search engine friendly. We know the intent of our work. We must understand the intent of the web users when we sit to optimize our web pages as the days of semantic search have started to arrive.
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