Our aim with SEO is more than getting the high ranking on the search engine search results. The purpose of the search engine marketing or the internet marketing is to let the people know about the existence of our business online. With SEO we get high search engine ranking and with the ranking comes the visibility on the web, thus the flow of web traffic is the gift that we get for the efforts that we put in the SEO game.
In a nutshell, SEO is the important element of our web presence online. This helps us to let the web visitors arrive at our business hub, enticing them to interact with us and buy. These activities need us to be more creative with our web copy, our marketing offers, our website design and our SEO techniques.
The game has changed every since Google woke up and looked at the black hats with a stern eye. Not just the quality of web content matters, but a number of features in the web design including the design code errors, slow downloading speed, quality of links etc are accessed by the search engines to determine the quality of the web pages, hence, SEO depends at lot on other features now, since the Panda and the Penguin updates have taken effect.
Now we get penalized by Google for over linking or getting 1000’s of links through the automated linking systems. Google knows what is best for the web users and in the effort of providing better and purposeful search results, the search engine leader tried to pull the breaks on the spammed websites.
The SEO strategies still yarn. The tight SEO algo changes opened new gates, new terms and now when the efforts of eliminating spam was about to get enforced, the SEO’s came up with the term negative SEO. New ways of pushing the competitors out of business took hold where spamming competitor’s websites with useless and irrelevant links came into use in the effort to get them delisted by the Google.
SEO, in the game beyond always the cut throat competition exists
In a nutshell, SEO is the important element of our web presence online. This helps us to let the web visitors arrive at our business hub, enticing them to interact with us and buy. These activities need us to be more creative with our web copy, our marketing offers, our website design and our SEO techniques.
The game has changed every since Google woke up and looked at the black hats with a stern eye. Not just the quality of web content matters, but a number of features in the web design including the design code errors, slow downloading speed, quality of links etc are accessed by the search engines to determine the quality of the web pages, hence, SEO depends at lot on other features now, since the Panda and the Penguin updates have taken effect.
Now we get penalized by Google for over linking or getting 1000’s of links through the automated linking systems. Google knows what is best for the web users and in the effort of providing better and purposeful search results, the search engine leader tried to pull the breaks on the spammed websites.
The SEO strategies still yarn. The tight SEO algo changes opened new gates, new terms and now when the efforts of eliminating spam was about to get enforced, the SEO’s came up with the term negative SEO. New ways of pushing the competitors out of business took hold where spamming competitor’s websites with useless and irrelevant links came into use in the effort to get them delisted by the Google.
SEO, in the game beyond always the cut throat competition exists
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