Thursday 6 December 2012

Content – The core SEO element

Content is the king, they say and they are right. Your SEO efforts really depend a lot on the quality of the web content that is put up on your website and on the other places on the internet to harness more web traffic. Copied content, they say, is harmful to the SEO effort and for the reputation of your web business. Do you agree with this?

I do. Copy cats don’t survive for a long time. They are penalized. The search engine attribute of not indexing or not ranking duplicate content has led many web developers and designer and the web companies to craft their own, original website content forcing them to build the web copies that they use for search engine and social media marketing. For blogs, for articles and for press releases, we need to come up with bright copy writing skills to give our web presence and our web business a chance to thrive on the internet.

By content, we must not limit ourselves to the black inked, brightly paraphrased lines. We must also consider the web page titles, the descriptions, the Alt Tags and similar hidden stuff too, as these are the elements that tickle the search engine spiders and force them to crawl to them and index them.

Content is the element that helps us to build back links. Again, we discuss the supremacy of the content. If the humans remain un-attracted towards the website content and walk away from the web pages, the links would not be passed on, save from the weaker content sites, hence the power of the healthy and authoritative links would be missed.

Over all, content dominates the SEO scene. If you are familiar with SEO, you would know the worth of relevant keywords, keywords phrases and long tail ends. We are the ones who would embed these on the web content and help our website in indexing and improved search engine positioning. But if cleverly collected relevant keywords, phrases etc are used in the duplicated, copied or bad web content, we will miss extracting the juice from search engine optimization efforts.

No comments:

Post a Comment