Friday 14 December 2012

Power of Long Tail Ends

Really if you are looking for top search engine ranking, you will have to distribute your SEO curve in phases. If you are getting into SEO for the first time you will have to focus on the keyword phrases that are less frequently used and have lesser competition in the search results. Long Tail Ends are, many a times misunderstood and are perceived to be long sentences, phrases with more words in them. This misunderstanding leads to the wrong usage of keywords and hence, lead to poor SEO ranking, poor traffic and frustration.

If we draw a frequency distribution curve we will witness the traffic starting off and ending at the lower ends is thin, where as it peeks in the middle of the curve. Generally all curves or graphic presentation for demand and supply curve also display the similar graphs. The thin traffic at the lower ends represents the long tail end, where we have just begun to SEO our web project in the highly competitive environment. Hence the lower traffic gets generated, but this traffic tells us that we have succeeded in our efforts and have gain visibility through search engine marketing.

Long tail ends are important for the SEO beginners. We would find a prominent spot on several search engine results pages for the most targeted keyword “SEO” while we might be able to find a spot for “Austin, Dallas SEO” and even easier if “Austin, SEO company Dallas” is used to optimize the web pages. This would get you the lower targeted traffic but you can look forward to conversion of visitors to customers, fewer in the beginning, but it would lay down the path for your future search engine ranking.

The strategy of using long tail ends for SEO beginners works well. But if you decide otherwise, you will truly have to invest much in terms and time, efforts, SEO services and in longer waiting period till your efforts bring your website visibility.

No comments:

Post a Comment