SEO companies strive for business. Marketing SEO services had never been as difficult as it is these days. Out many reason for this saturation one of the main reasons for people walking away from the SEO companies is that, the companies failed to provide value added services. Why do we need highly optimized website? What is the purpose of getting high search engine ranking? We get visitors, more traffic, but our sales have not increased, our visitors are not converting into customers? We need to find answers.
The marketing edge that SEO companies used to sell their search engine optimization services was based on getting top search engine ranking for the selected keywords and keyword phrases. Many of the SEO companies succeeded in their work got the pat on the back and walked away with their booty for their job well done. They delivered what they promised.
The point everyone missed out was getting to the top does guarantee visibility. It can get your web traffic, more clicks, less unique visitors but it does not guarantee business, it does not guarantee conversions. The ROI of the business owner was hurt.
The tip of the day is – for the SEO companies – To make some efforts to deliver value for the money they charge. Getting to top might not be difficult, but getting the visitors to convert to customer’s is the task, if done well, will bring customers to your clients and hence give you an edge over other SEO companies.
My friend Ramapati Singhania shares my sentiments and says “Converting visitors to customers may not always be in the forefront of our minds as an SEO (we're always so busy thinking traffic), but once you start examining methods to convert your client's visitors to customers, you'll start to deliver additional value to your clients and you'll find a full consultancy approach does not go unrewarded.”
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