SEO, Using Press Releases

We have been reading many press releases with great interest. Mostly, the attractive title of the press releases makes us click and we read on. We are news hungry people. Every morning we try and gulp down news as it breaks on the BBC or CNN with our cup of coffee or while we are driving for work. Our passion for news gives the opportunity to businessmen to break their business news, stirring interest and thus we walk into their physical store or log on to their web store to find stuff.

On one hand, press releases have the power of bringing interested target marketing into the business net, on the other, more interestingly; it is the Off Page SEO tool which if built properly, with the relevant SEO elements can help in achieving multiple goals on the Off Page SEO.

Press Releases are:

1. Online marketing tools. The press releases, tells your business stories, gives the readers the insight about your business and leads many to your place of business. Some online marketers describe press releases as the best local marketing tool. 
2. Search Engine marketing angle must not be over looked here. Our purpose behind every online marketing and SEO strategy is to make our business and business activity searchable. Building in the search engine friendly features like using relevant keywords and phrases in our web conversations will help in triggering the search engine spiders and forcing them to visit and index the press release. 
3. The creative, original and purposeful press release get the attention of the other media outlet, gets pickup and gets more healthy back links for the website, thus strengthening the hold of the web pages on the search engines.

We need to write the press releases, get them published on the online press release journals and get them distributed through the press release distribution services to harness the fruits of the press release marketing activity.
Our hidden aim here is to get more one way back links and a higher page rank for our website. With prudent off page SEO steps we can ensure better off page SEO and better page rank for our web pages.