Survival of the fittest, that true. Every coming day makes the competition on the internet fierce. More people come up with their websites and aim for high search engine ranking. While some succeed, others find themselves no where. With many businessmen striving to find a prominent position on the search engines for similar keywords and phrases, it is not usually possible for everyone to find the top search engine result’s page spot. It is but natural that only few survive the intense marketing game on the internet.
Visibility matters, even if it doesn’t come through top search engine ranking, your website visibility matters. 1st page ranking, within the first 10 spots, is good enough to a website. Alas, these positions do not guarantee business, but may be, a high click through rate is the reward for the visibility that you achieve.
To get more web visitors search engine optimization methods, especially, the off page gives a long lasting strong hold position to the web pages being optimized. The conditions remain to be the same. The On page and off page optimization must carry relevance to each other and must be inter related.
Let’s discuss 3 simple Off Page SEO steps that can help in strengthening the search engine position of your web pages:
Write, publish and distribute press releases – The news hungry nature of people helps us to leverage our search engine marketing. Our businesses have news to break to the people. Every business activity can be changed into a news worthy story and the same can be published and distributed through the press release distribution services online. If done well, the news might get picked up by the major media outlets and disseminated further. The benefit - more visibility, more readability by the target market and more one way back links
Blog – Blog – Blog – Create your marketing niche weblog. Communicate with the people about the products, services that you deal in. Tell them the good and the bad of your products and invite them to participate in every blog by leaving comments. Leave your web page link in every blog that you write.
Submit your website to niche web directories – This can your first step towards the off page SEO. Submit your web pages to the most popular online web directories and take the benefit of search engine spider’s crawling activity.
Getting ahead of the competition is the challenge that is faced by many online marketers today. We have to take our SEO steps soon before other fill the space.
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