SEO – Adding value to SEO services

SEO companies strive for business. Marketing SEO services had never been as difficult as it is these days. Out many reason for this saturation one of the main reasons for people walking away from the SEO companies is that, the companies failed to provide value added services. Why do we need highly optimized website? What is the purpose of getting high search engine ranking? We get visitors, more traffic, but our sales have not increased, our visitors are not converting into customers? We need to find answers.

The marketing edge that SEO companies used to sell their search engine optimization services was based on getting top search engine ranking for the selected keywords and keyword phrases. Many of the SEO companies succeeded in their work got the pat on the back and walked away with their booty for their job well done. They delivered what they promised.

The point everyone missed out was getting to the top does guarantee visibility. It can get your web traffic, more clicks, less unique visitors but it does not guarantee business, it does not guarantee conversions. The ROI of the business owner was hurt.

The tip of the day is – for the SEO companies – To make some efforts to deliver value for the money they charge. Getting to top might not be difficult, but getting the visitors to convert to customer’s is the task, if done well, will bring customers to your clients and hence give you an edge over other SEO companies.

My friend Ramapati Singhania shares my sentiments and says “Converting visitors to customers may not always be in the forefront of our minds as an SEO (we're always so busy thinking traffic), but once you start examining methods to convert your client's visitors to customers, you'll start to deliver additional value to your clients and you'll find a full consultancy approach does not go unrewarded.”

SEO tip of the day

We strive for high search engine ranking. True, we have gone through Big Daddy, Panda and Penguin. The jolts were enough for the search engine optimizers to give them hardcore learning, yet, sadly we are still in the learning phase. Certain things are written on the wall, large as life, for us to see, but we miss out and cry for help. Some SEO strategies too are written on the wall and have been explained time and again to help out the people in their SEO efforts, yet we miss out.

Today I received an email from a friend offering the SEO tip of the day. Ramapati Singhania said in the email, “Did you know that it is possible to rank visibly higher in the search engines with a PR of 5 than it is with a PR of 8? It's true! Don't be obsessed over Page Rank. Focus on building true relevancy.”

We need to understand the depth of the message when we start building our SEO strategy. 

Defining the word relevance, the web dictionaries state “Pertinence to the matter at hand”. The definition gives us the clear cut road. Walking on this path chalks out the clear cut strategy that we have to build out web pages, our content, our graphics, our HTML elements close to our matter at hand, i.e. our business. If we are selling products, services or giving out information, we need to:

• Research keywords, research the most relevant words or search terms to our products and services or the information that we are disseminating. 
• Use these keywords in the Meta Tags
• Use these keywords when we are building website content
• Create relevance of images and graphics to our subject matter
• Strive to get links from the relevant sites

Relevance is the most important factor in our SEO strategy. It ensures that the site would be indexed by the search engine and kept in the proper category while the relevant links help in the creating a strong footing on the search engines. If the links are coming from the a relevant and authority site, does not matter if the belongs for page rank 5 i/o page rank 8, your website would definitely climb the ladder and get the deserved visibility on the SERPs.