Google brings back the Meta keywords tag. Not really, it back for the news publishers only. The good old Meta Keyword Tag, which had been done away with, is refined and being re introduced for the Press Release writer and news publishers giving them more flexibility with words, also helping them to leverage their creativity. Building attractive news titles without having to bother about the keywords being must in the title and without having to focus on embedding more keywords and variation inside the news text. The Meta keyword tag will handle the job for you.
Wait, don’t rush, you need to understand the mechanics first. As Google announced this just a few days from now, we need to wait and see, try this out and understand the mechanics. Google has limited the length of Meta name=”news_Keywords” tag to 10 keywords. We don’t need to over step, no use.
We have been cautioned here by Google. They say using this tag isn’t your ticket for top search engine ranking; rather it is for identifying to the search engines and calling in the spiders for indexing, even if no keywords had been used in the title of the publication. Quality of the news release remains to be of essence.
Search Engine Land explains the mechanism by saying, “Google also warns that using the “news_keywords” meta tag isn’t a quick path to ranking better in Google News. It’s only one signal, and “high-quality reporting and interesting news content remain the strongest ways to put your newsroom’s work in front of Google News users.”
Rudi Galfi, the product manager at the Google News, explained the need of the “News_keywors” meta tag by saying, “Since the headline is a sequence of text that’s only readily understandable by a human, most machine algorithms would probably attach some sort of biological association to it. In turn, this would make it difficult for millions of curious users who are using Google.com or Google News to find the best article about the stock market crash they just heard about.
The goal is simple: empower news writers to express their stories freely while helping Google News to properly understand and classify that content so that it’s discoverable by our wide audience of users.”
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