Keyword Stuffing: Phone Numbers back lashed by Google

Considering what’s new and hot in SEO, there is a lot to look at. New and hot news in SEO?, certainly but if we are about to talk about breaking the bearers, forget it. The good old days, when the SEOs promised top search engine ranking with the blink of an eye, are no more. No more you can buy links and create authority. Google is watching your every move. We are hearing about frequent unannounced Penguin updates. Watch out, you would only come to know about it when your links disappear from the search engine scene.

To remain within the scene of the search engine search results, do what the search giant tells you to do. Don’t budge an inch. Act smart and find yourself in the deep manhole you dig for yourself.

SEOs have tried to and have succeeded in getting top ranking by playing with the phone numbers. Stuffing numbers got them to the top. People talked about it and many did complain about getting no news worthy stuff. Matt Cutts said that Google received complaints and hence, the numbers stuffed on a web page, actually not giving out any valuable information would be considered spam and could be taken off. “Pages with the list of phone numbers add little or no value” is the call.

The news now is – get straight up with your content. Give quality, be natural. Do use keywords but make sure you do not over use these. Using variations intelligently to craft a meaningful text, readable and understandable by the web visitors will do the job for you.

SEO – Adding value to SEO services

SEO companies strive for business. Marketing SEO services had never been as difficult as it is these days. Out many reason for this saturation one of the main reasons for people walking away from the SEO companies is that, the companies failed to provide value added services. Why do we need highly optimized website? What is the purpose of getting high search engine ranking? We get visitors, more traffic, but our sales have not increased, our visitors are not converting into customers? We need to find answers.

The marketing edge that SEO companies used to sell their search engine optimization services was based on getting top search engine ranking for the selected keywords and keyword phrases. Many of the SEO companies succeeded in their work got the pat on the back and walked away with their booty for their job well done. They delivered what they promised.

The point everyone missed out was getting to the top does guarantee visibility. It can get your web traffic, more clicks, less unique visitors but it does not guarantee business, it does not guarantee conversions. The ROI of the business owner was hurt.

The tip of the day is – for the SEO companies – To make some efforts to deliver value for the money they charge. Getting to top might not be difficult, but getting the visitors to convert to customer’s is the task, if done well, will bring customers to your clients and hence give you an edge over other SEO companies.

My friend Ramapati Singhania shares my sentiments and says “Converting visitors to customers may not always be in the forefront of our minds as an SEO (we're always so busy thinking traffic), but once you start examining methods to convert your client's visitors to customers, you'll start to deliver additional value to your clients and you'll find a full consultancy approach does not go unrewarded.”