SEO Tip - SEO during Website Redesign

It seems that SEO and the website design or redesigns are two separate things. Yes, front fascia tells us that both are entirely different but in essence the professional will tell us that both must be worked on with in combination. Both the elements, that is, the website design and SEO have a perpetual unison and must be applied together when the website is being structured.

If you have taken up the task of redesigning your web pages, be sure that you don’t disturb the search engine ranking. Our purpose with the redesign is to make the website more professionally and make an effective presentation so that our website helps fulfill the visitor’s quest of searching online, but in this effort, I have seen many websites getting dented as far as the SEO elements are concerned. We must remember that it not the color, graphic, images and text alone that make things happen for your web presence online. Search engine optimization elements play a big game for you.

Ramapati Singhania, once again said today, “Are you thinking about a change in design? If you are considering a re-design of your Web site...Don't just think about the new colors and graphics and layout, but also be aware of how the new page structure will impact your search rankings, bookmarks, and inbound links. There are many ways to overcome problems, and the goal is to plan for any problems in advance.”

We have a lot to do. Before even opening up our browsers and web design tools, we must sit down to:

• Decide what is our purpose for redesigning our website
• Keep the visitors need first
• Your need to prove your effective presence, SEO elements tweaking is important
• Keyword research to embed more new keywords to expand our online presence
• Designing elements that need to be embedded with the SEO elements,
• Image optimization
• Internal linking must not be disturbed
• Improving up user navigation.
• Making search engine friendly URLs
• Take care of Meta Title Tags, Meta Description tag and, H1 tags
• Install Google Analytics
• Has the Website Sitemap been made

Keep you website simple when you start redesigning. We must remember that redesigning the website is our business need for (a) to satisfy the visitors need, (b) to satisfy our business promotion and marketing needs, (c) embedding SEO elements will make this happen on the search engines and will effect our web presence and web visibility.