Keyword Stuffing – The death trap for websites

We have come a long way since keyword stuffing become illegal. Yet, many optimizers are in the habit of pushing too hard to the top search engine ranking. The optimizers, the old school of through people, or those who have based their SEO strategies on black hat SEO practices don’t seem to come off, from their illicit practices of stuffing keywords in the web page content, Meta title and Meta description tags and so on. The effort of extracting juice through over optimization does not seem to be working anymore. Not with the Google for sure and also not with other search engines.

Webopedia defines keyword stuffing as, “A SEO technique used by Web designers to overload keywords onto a Web page so that search engines will read the page as being relevant in a Web search. Because search engines scan Web pages for the words that are entered into the search criteria by the user, the more times a keyword appears on the Web page the more relevancy the search engine will assign to the page in the search results (this is only one way that search engines determine relevancy, however.) Search engines often penalize a site if the engine discovers keyword stuffing, as this practice is considered poor netiquette, and some search engines will even ban the offending Web pages from their search results.”

About.com defines keyword stuffing as, “Keyword stuffing is a deceptive technique to try and elevate a website's search engine result ranking by including targeted keywords more often than they naturally would appear in a quality document. The intent is to make it so that it's it is unlikely to be seen by a visitor but will be visible to search engines.”

In every well defined line of keyword stuffing we can conclude that keyword stuffing can get your website dumped by the search engines and make you loose your authority on the web. The website or the web business suffers due to:

• The text become meaningless for the website visitors due to the over use or repeated use of the relevant keywords. As the text seems more robotic it chases the humans away and less conversions happen, in spite of the fact the site had attained top search engine ranking
• The Website gets penalized. It is delisted or banned from the search engine in due course of time; hence the short lived life brings no laurels to website owners.