Social Media for Building Trust

Trust opens more opportunities for business people. When we talk of trust, we are actually discussing the most precious commodity. Social media or social networking sites are the gateways that have opened our doors to our marketing and business prospects and hence, we can make our moves towards fostering and building relationships and trust among our target market. Social networks create engagement. By making the best use of this attribute we need to work towards building trust through our action and through the way we handle our online marketing game.

To build trust we need to:

Create conversation – I need to stress here is that we need to listen to our marketing prospects. Learn about their experiences of using our product or similar products available in the market. Reply to their queries and answer to the comments. The two way communication would mean that you are alive and that you are interested in solving people’s problems that have occurred after the use of the products. 

Replying to negative comments would bring you more into the game. Your reply will make them understand you, your business and your products as well as alert many other eager buyers who will respond with their comments and perception.

Consistency is the key. If you perform the disappearing act and be visible only occasionally, you marketing game will get a different perception. You will not be considered a matured marketer and hence building trust and as well as creating brand recognition will be difficult for your business.  

Share content – Keeping your friends, business page fans interested in your conversation needs you to share with them general things of interest. This means that sharing your marketing messages alone will not make your social marketing game thrive. You will have to attract their attention with jokes, stories, images etc and get them to comment on the content that you are sharing with them. Telling them that you are human like them and can get attracted with other interesting things available online too. 

Create a personality – You have to build or create personality. Do everything with vigor. The type settings, the images, the color that you choose in your conversation and graphics must be appealing and show off class. Do not force or hammer your marketing messages on them. Talk to them in the authoritative, humble tone.

Last but not the least, once people start trusting your words don’t disengage or do not change the color of your conversation. Keep going in the manner you have been striving for the past many days.  Social media is all about people and people interact when they trust others.