Why SEO – Some facts to remember

Our web presence must change to web visibility. With our websites being not visible to the web visitor’s eyes, our web business would not get the required thrust and would not be able to thrive on the internet. This thought brings us to the SEO. Optimizing web pages would help in visibility on the search engine results pages and flow more web traffic to our website. It is a fact that the web visitors prefer not to go beyond the first page of the SERPs. If they don’t find anything of their interest, they prefer to conduct a new search, but very seldom they click onto the page 2 of the search engine results pages.

Fine tuning the website and making it search engine friendly to achieve top search engine ranking with the aim of creating buzz word for your products and services and to create your brand’s awareness is the first thing that comes to one’s mind. 

SEO has much more to it, than selecting keyword rich domain name, original SEO website content, image optimization, building Meta Tags etc. Search engine optimization being our first step towards search engine marketing, involves many other online marketing mediums that help us to climb the search engine search result spaces. 

We need to remember here, that SEO, the organic SEO essentially comes free of cost, yet with the growing competition on the web and with the number of websites entering the competition arena, we need to take more steps towards optimizing our websites. Today the words being found have changed to be seen. We need to be seen by the web visitors. As such, we must employ the following into our SEO strategy.

• In build PPC into your search engine marketing campaign – The sponsored listings help your website to appear on the first page of the search engine results, much before the organic SEO matures, hence, our website, its links can be seen on the first page of SERPs
• Social Media use must be expanded. Piggyback on social media by uploading informative, creative text and messages on the social media outlets. Take advantage of their search engine ranking, indexing and web traffic flow and make your website rank on the search results when users conduct the web search.

We might have to use Facebook, LinkedIn, and Press Release distribution services, Blogs and forums etc to create the marketing punch needed to thrive in the competitive environment of today.