Building Links to create a strong foothold

Get a vote; get other better ranking websites with high Google page rank to link back to your website. If you pay for the link, you will be punished; the master search engines have ways of finding out. The link better come from the same market niche and must be from authority websites. If they are fewer, but are of high quality your web pages will be given a NOD from the Google and get better placement in the search engines for the keywords and phrases you have selected to optimize your website.

Previously link meant any link. It did not matter to the search engines from where they come or how they come. The link farms thrived and we found many highly monetized website hitting high while quality websites with tons of healthy information lagging behind. This led to the web user’s frustration. 

Let the links come naturally. Let other people come to your website, read what you have to say and link back. This gives your website a vote of appreciation. 

Getting back links naturally involves a great deal of effort from your side. You need to:

• Share you web content. If you are blogging, do talk about it, share you blog with your Facebook Fans or your followers on the Twitter. Generating interest in your blogs and articles will help in fostering and building conversation and thus building more links to your web pages naturally.
• Share inside pages of your website with people. Your web store is not just your website’s home page. The internal pages are the places where the actual story is given for the people to read. Exposing the internal pages will help in getting back links for these pages as well. All the links pointing to the homepage will caution the master search engine to rethink your ranking.

Use variation of keywords in your text and Tags. People do use different variation of keywords, phrases and long tail ends when they conduct a search. This will also show the search engine that you are not trying to force ranking for one particular set of keywords or phrases.

Creating good content will make it link worthy. Force on quality and not quantity. Try and get the best web copy made that could force authority websites to link back.