Is SEO becoming difficult?

Yes, it is. It is getting more difficult for those who try to cheat the search engines. For those who use black hat techniques to rise to the top of search engine results through unethical means of SEO. SEO is becoming difficult if you are not paying attention to internal linking structure and to quality of links points towards your web pages, to your website content and to your HTML tags.

Let’s elaborate – SEO has changed rather matured from the state it began from. The purpose of the search engines has always been to provide the users with better, purposeful search results that are more relevant to the user’s query. But what we saw lately was that the top ranking websites used to frustrate the web surfers. The monetized web sites with less to tell and more to earn became the game of the SEO and the optimizers did everything possible to cheat the algorithm of the search engines. 

The twist was inevitable. Be it the Google, Yahoo or Bing could not risk their reputation. These are made to facilitate the web users and not the black hatters who preached the public on the idea of becoming rich overnight by following their techniques. These people made millions and are still trying to do so but with less vigor now as they have lost their rankings and are trying to figure out what to do next.

SEO remains the same. Save for some changes that the search engines made to the algorithm to discourage the optimizer who tried to exploit the search engine programming with keyword stuffing, buying links, invisible text and other means. 

• Meta Title Tag and Meta Description Tag must be made right and ethically do matter with organic SEO.
• Content is still the king – If it original and purposeful. Copied or plagiarized content is caught and punished by the search engines
• Internal linking in important and must be done correctly
• Let your back links come slowly. Do not force fast linking. Content quality matters and this is the sole source that will help you get authority websites to link back.

It is the habit of the black hatters that has made SEO difficult for them. If you follow ethical SEO standards it will be smooth sailing for you on the search engines.