SEO Web content – Creating Balance with readability

Old school of thought SEO element would take us to high keyword concentrated documents, keywords repetitively embedded in the text, as we keep SEO, search engines and search engine robots in mind. We used to create documents for search engines, usually named them link baits and concentrated our efforts around hard core SEO to gain top search engine ranking.

Building SEO web content, means building content for your website or for other web marketing activities, articles, press releases and blogs etc. This means that we creating the search engine feed. Giving enough for the search engines that could help in indexing and at the same time bring good relevant links. But today, within the days of semantic search we need to create content with web visitors in mind. Building content creating a balance between readability and search engine friendliness is a must.

Semantic searches have changed the scenario. We have to keep the web visitor in mind and create documents – web content for the web users. At the same time use the same web content to optimize our websites and to generate one way back links. As such we have a more challenging task to perform. We have to create a harmony, unison between the readability, search engine optimization and online marketing activities. We have to aim for the search engines robots to visit, index and rank our web content whether it is an article, a blog or an online profile or any marketing message and at the same time make sure that the content that has been created has enough juice for the web visitors to read, understand, digest and act.

Bottom line – search engines have gone smarter. The algorithm changes now force us to be natural. Our docs need to have fewer recurrences’ of keywords, may be around 1% to 2%. The other elements like original and error free content hold ground. The article hence must be both, readable and search engine friendly.

Creating SEO web content is an art of its own right. When you sit down to write a marketing copy, or a About Us page, or while you are making content for your website’s home page make sure that you write with balance, write for the website visitors and at the same time write a search engine friendly content.