SEO has always been a hot topic. It has surrounded most of the
Internet marketing conversation on the web. More so, the regular updates by the
search engine leader concentrated to lessen the web user’s frustration of not
finding valuable information. Website, generally sites loaded with ads,
providing that the life of the website depended more on revenue generation from
adverts placed and those that provided no or minimum worthwhile information.
The owners of such websites with top ranking suddenly found themselves
out of sight on the search engine and bad mouthed the sincere efforts of
providing better value to the web visitors for their time spend on the Google
search. “Google hates SEO” were the words heart quite often.
Good quality original content stills rules
We are in the era of reality. Here the time is ripe and the search
engine maturity proves that their aim is now more clear, more precisely aimed
than before. Article spinning, twisting and rewording of content for the
website, Google now smells the rat. You have to research more, get hold of a
good writer if you cannot write web content by yourself, place lesser ads,
define the purpose of your presence and create an authoritative website design.
This is what Google wants now. The aim is to give the visits information that
is worth their time and efforts.
As always content rules the SEO game, quality v/s quantity is the
name of the game. The SEO companies that used to update their blogs daily and
those websites (newer sites) with tons of spin content on their sites had to
pay the price, got delisted. Older sites held ground, as Google says those
sites had original and quality content. The update by Google “The Panda Update”
as always aims at more fresher, good quality website content and thus is bad
news for websites that have based their ranking through quantity instead of quality.
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