We have regularly been bombarded with the Google updates. The next thing we see on the search engines shatters our online world. Our websites that rankedhigh, may be on the top, disappeared and our business is lost. Not a good situation for business owners, but yes a good situation for web surfers, who are Goggling to find the products, services and the information. For black hatters, who might have come over the hick ups of the past update now get hit by new algo changes and boom they need to start all over again, adjusting and tweaking their websites for top search engine ranking.
Google first rolled out the Big Daddy update, followed by the Panda update and now the Penguin update. Yes, it seems they never rest at Google.
Lets talk about Penguin Update
If you have been buying link and if you have been involved in unnaturallinking for your website your website might be in trouble. With Penguin Update Google is aiming to crack down on:
Unethical linking practices
Stress less on SEO Tricks
Copied or plagiarized content
Link Quality matters now – Spend time in building a good website. Google will evaluate the quality of links by the authority of the websiteslinking back or pointing towards your website. Task, the business of link sellers might go down. No more shortcuts for linking would work.
Content - Quality of the website depends much on the quality of web content. Content has and will always rule but now more so with the Penguin update, where cheating the search engine with badly reworded articles will hurt your website. Penguin Update uses the latent Semantic Indexing. We will have to be natural with our text and also give better value to the website visitors by giving them better, informative content when they visit our website. Again quality v/s quantity rule would apply here too.
The updates have come as heart breakers for many SEO professionals who had put days of hard work in optimizing their client’s websites. They have to take a fresh approach and work on ethical SEO practices. Rethink their strategies and not take shortcuts on building content and not to work on the underhand linking practices.
If we think, honestly, things are the same as they had started. The black hatters and the people who try to take shortcuts are in trouble. People, SEO professionals who have worked on ethicallines are still holding ground.
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