Today we will talk about the website navigation, as being the important SEO element. We have learnt in our previous posts how Meta Title Tags, the Description Tags, and the structured, user friendly URLs can help in SEO and help the visitors understand the search results. The website navigation, Google SEO guide tells us, “The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site.”
We get the point. For Google this is the best practice. It is the same for other search engines too.
Making the search process for the website visitor easy should be the main goal of the designers. The most visited page, the home page is the place which leads the visitors to the other sections or the pages of the website which carries the information required by the website visitors. Our aim must be to make his visit to the site eventful and easy. Making him move around with easy and letting him arrive at the destination without having to search frantically on the website will help the visitors and the website owner meet the end goals. The difficulty of finding required information might chase the visitors away and make your loose your prospective customer.
Our focus must be to create a common, easy to understand hierarchy of pages. Common sense plays its part and the general content flow is often the choice of the website developers, yet, the internal pages with are rather difficult to access must be projected on the home pages, so much so that the visitors find the information or are guided through the website intuitively.
Text Links are the best for this purpose. The search engine crawls, understands and indexes the text links, but if we use java or flash, please understand that the search engines are not able to handle any of the fancy scripts and your efforts to make the website search engine friendly might fail.
No comments:
Post a Comment