We have seen lots of changes in the world of the web, especially when we talk about SEO. Follow through from Big Daddy, to Panda and now to Penguin, we know what SEO strategies are the best for our website visibility, yet we knowingly and purposefully close our eyes are, try something different and hence hurt our ranking results or get penalized by Google.
Let’s study how we can hurt our SEO results.
Over use of keywords and phrases – Great – why do we need to do this? The keyword density is not the same as it was previously. Instead of using 3% to 5%, now 0.5% usage of keywords is good enough. The text or the web copy now makes more sense to the readers. With keywords and its variations stuffed, you could hurt your website ranking.
Copied Website Content – Sometime content on someone else’s website looks great. Copying and pasting it your website. Search Engines indexing and ranking is hurt, such websites are not given ranking after indexing, hence, your website (a) would not be ranked, even if it gains temporary ranking, it could be de listed any time by the search engine.
Broken Links / Bad internal Linking – Website structure with broken links is like a man with a broken back bone. Weak structured websites have never achieved high ranking, as the broken links do not give the search engine spiders a chance to properly index and understand the links.
Irrelevant Back Links – Walking into the trap of link sellers to get back links hurts and hurts the ranking real bad. Today, the search engines demand back links from the relevant sites. Image if your plumbing business website gets a back link from a gambling website or an adult website. Instead of gaining authority your website would tend to loss value.
Take care; don’t fall for illicit SEO practices. The days, when you could have got away by trying unethical means are gone, search engines have got smarter. Stay away from the SEO practices that SEO your online presence and visibility.
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