Just yesterday we went through the SEO starting point, the Meta Title Tag. Now that we have learnt the first important element in the ON Page SEO where we shared the precise topic of discussion in the web page through the title, lets move on to the next important element i.e. the “Meta Description Tag”.
The name of the Tag tells us about its attributed. Yes, the Meta Description tag, describes the content of the web page. It is the summery that gives the search engines and the web visitors a fair idea about the content of the web page. Google SEO starter guide describes the Meta Description Tag as, “A page's description meta tag gives Google and other search engines a summary of what the page is about. Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph.”
The Meta Description Tag can be further explained as the snippet of the text displayed by the search engine below the title tag when the user’s query is displayed on the search engine results pages. I will again refer to the Google – SEO starter guide that tells us about the Description tag.
“Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Alternatively, Google might use your site's description in the Open Directory Project if your site is listed there (learn how to prevent search engines from displaying ODP data). Adding description Meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet.”
The reason we base our discussion on Google guidelines is obvious. Google’s importance as the leader of the search engine industry cannot be underestimated; hence, all of us strive for visibility on the Google, hoping for success of our web presence.
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