5 SEO mistakes that we must avoid

SEO today has gone fragile. We could have given little thought to the nitty-gritty’s earlier but as time passed the search engine pulled the plugs, thanks to our own action where we had forced the stringent changes and enhancements. Yet many of us make mistakes and land ourselves in hot waters. To err is human, but some of us purposely do things that lead to penalties later.

Let’s see, what not to do. 5 mistakes that people usually make in SEO are outlined below:

Creating websites with frames and flash – The search engines do not recognize the flash. It passes away. While we attempt to make our web visitors happy with animations and flash intros, we forget that we are harming our SEO efforts. We know that the search engine read text and index the same, than, let’s not spend time and money on efforts that can do harm to the website SEO.

Pushing too hard on keywords and keyword phrases – We must understand the thin lined difference between the keyword usage and keyword stuffing. The required or we can say that the appropriate density today stands around 1%. If you are doing more than that, you will be in trouble. Forget the 3% to 4% keyword density.

Use Hidden Text – Do not make such a mistake. Any black hat technique will get you no where. Your SEO efforts would bounce back as soon as it is detected. Some SEO’s might tell you to use hidden text to get top search engine ranking, but they might not tell you that search engines have got smarter and can detect hidden text. If you want to get your site banned on the search engine, you can follow through.

Buying Links – Great, if you have already done this, be ready for the out lash by the search engine. This is a big NO NO. The trend of links is foreseeable, the search engine can make out whether you have gathered links naturally or you have brought these links from link farm. Many incoming links and those too from not so relevant sites, creates the buzz on the search engine’s platform.

Using copied content – Surely coping content from your competitions website is the easiest way out. Many of our friends used to prefer copying the text. It used to save “hell lot of time”. Good haa, bad for the search engine. Your content would not be ranked no matter how hard you try.