SEO Today, What does mean for the website

The disturbing news of SEO not working really as well as it used to surrounds the horizon of the web. Just yesterday, the guys of the same block were discussing the news on SEO. Some were worried but some said it’s still working to them.

Too much is happening to fast. Last year we saw too many things happening within a short span of time. We saw the old school SEO diminishing from the scene. We also saw back links lose some weight, especially the ones that were not gained organically or naturally. We saw that content remain to rule the horizon, but the tile of the search engine really went toward the original, quality content that is shared, read and liked by the web visitors. We have also seen that being social has gained importance.

The content that socially buzzed or tweeted, the content that is liked and socially shared and is commented upon get more push on the search engines.

This tells us that SEO still lives. Things have gone tougher and now it is hard to get the ball rolling like the optimizers used to previously. Some of the SEO gurus were also been discussing how to push through and get the desired results. Evil minds eh.

Search Engine Optimization is a serious game now. Though, structuring your website for the search engines, making them search engine friendly, Meta Tag Optimization and building the SEO purpose description tag, still hold its ground, we must change the way in which we structure our web content. The web site content that the web visitors would read when they arrive at our website. It must be build with the intent to satisfy the web visitor’s interest on the website. It must satisfy their intent; it must also trigger the search engines to reply to intent based search query being keyed in by the website visitor.

With the SEO game tilting more towards the web users rather than the search engines. The optimizers must change the way they used to handle SEO.

SEO Guide – Let look at Website Navigation

Today we will talk about the website navigation, as being the important SEO element. We have learnt in our previous posts how Meta Title Tags, the Description Tags, and the structured, user friendly URLs can help in SEO and help the visitors understand the search results. The website navigation, Google SEO guide tells us, “The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site.”

We get the point. For Google this is the best practice. It is the same for other search engines too.

Making the search process for the website visitor easy should be the main goal of the designers. The most visited page, the home page is the place which leads the visitors to the other sections or the pages of the website which carries the information required by the website visitors. Our aim must be to make his visit to the site eventful and easy. Making him move around with easy and letting him arrive at the destination without having to search frantically on the website will help the visitors and the website owner meet the end goals. The difficulty of finding required information might chase the visitors away and make your loose your prospective customer.

Our focus must be to create a common, easy to understand hierarchy of pages. Common sense plays its part and the general content flow is often the choice of the website developers, yet, the internal pages with are rather difficult to access must be projected on the home pages, so much so that the visitors find the information or are guided through the website intuitively.

Text Links are the best for this purpose. The search engine crawls, understands and indexes the text links, but if we use java or flash, please understand that the search engines are not able to handle any of the fancy scripts and your efforts to make the website search engine friendly might fail.

Let’s get started with SEO

If you have a website, you must be than familiar with the term “SEO”. As soon as we hear the word SEO (search engine optimization) our first though is to make the site search engine friendly. Our focus than, is to make the search engine like our site and help us rank higher on the search engines. The top spot, the first place on the search engine’s results page is the most wanted spot for ever optimizer. Helpful tools help us to attract the search engine spiders and help us to gain visibility through the organic search results. We forget the users for whom we have built the website. We must, in unison, work to make the both ends meet.

If you are a new bee to the SEO, the post might be helpful to you to learn some basics of SEO. The fundamentals that we must understand before even thinking of making our websites search engine friendly

Take a look at the best practices

Making the Title Tag 

Title tag tells the viewers and the search engine about the content of the web page and about the topic that has been discussed therein.

Looking at the best practice of making the title tag, we understand:

• Not to create a title that has no relationship with the website content
• Do not stuff keywords. Use of keywords must be logical and systematic, over use will cause harm
• Do not use default or hazy titles for the web pages
• Avoid using the same title tag in each page
• Each web page must a unique title which relates to the subject of the web page content
• Title must be of prudent length; too lengthy titles are not useful for the web visitors.

Title tags are the important element for SEO and for the viewers as well as there are the first things on the SERPs that the web visitor reads on the search results. Effective titles leads to more web visitors.