Organic SEO v/s PPC

Is PPC good for your web presence? Why do SEO companies focus on PPC?  The instant free web traffic flow to the website of the web business owners through the search engine ranking results and presence on the SERPs is the reason why the SEO companies preach taking on to the PPC campaign. The more you pay for the targeted keyword the higher the placement and hence, you will witness the increase in the flow of web traffic to your website. This is a short term strategy; is does not replace the organic SEO strategy.

The facts are:

We cannot do without organic SEO

PPC helps in getting instant visibility and can be used as a short term solution to long term goals. We cannot live with SEO but can live without PPC. Organic search engine results garner more trust from the web visitors

Does PPC help in Organic SEO?

Well to me, the answer is yes and no. PPC does not help in organic SEO directly, but its surely helps in getting more traffic instantly to your website, which means, the as many people would visit your website, the search engine spiders would be trigged to index your web pages fast and allot a position in the SERPs.

While we are looking at our organic SEO to take advantage of our PPC listings, we must not forget that PPC will also be helpful in learning the desires of our website visitors and will be helpful resource to monitor the relevant keywords response. The visitors search habits and their search trend will also be outlined through our PPC ad campaigns.

This will affect our organic SEO strategy directly and we can improve upon the basics by embedding the most relevant and result oriented keywords in our website SEO.

Benefits of PPC 

Pay per click campaign can help you to get listed for the keywords that your website is not optimized for, hence, help in capturing the traffic that could have been lost otherwise.

Creating Brands Awareness – While organic SEO takes time to mature, PPC helps in creating brands awareness almost instantly by propping up on the SERP’s paid inclusion sections and leading the traffic, mostly the targeted traffic to your website.

Instant Placements – Depending how much you have bided for the keyword, you sponsored advertisement would be instant placed on the SERPs thus creating visibility.