This part is directly concerned with building a better website structure. URL – Uniform resource locators, the address to your website and to the subsequent web pages must be understandable and readable and must create relevance to the web pages. Such URLs are easy for the search engines to understand and easy for the web users to remember.
While describing the URL structure, Google SEO starter guide tells us, “Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your content. Visitors may be intimidated by extremely long and cryptic URLs that contain few recognizable words.”
Unrecognizable characters in the URLs make them more complex and unreadable by human eyes, though the search engines can easily crawl any URL structure, yet user friendly URLs make it easier for the humans as well as for robots to understand the website structure.
The benefits of search engine friendly URLs include:
User friendly URLs help the web visitors in understanding the relevance and the context of the web page.
URLs are displayed on the search engine results pages below the title, just above the description and the web visitors understand the web pages more easily. Odd parameters or symbols would not make users understand the URL and might reduce the web traffic.
If your webpage is being linked to other pages (as anchor text) by some users, odd parameters in the URL will make it difficult for the users to understand and also difficult for the search engine spiders.
While search engines can crawl all types of URL structures, but making them search engine friendly will help in SEO, as the search engines will easily crawl index these and the viewers will easily understand the URL through the relevance it creates to the web pages.
No comments:
Post a Comment