Organic ranking never comes without the relevant keywords and without original good quality content. Why do we believe that every thing that we do on the web, will carry us to our desired position on the search engines, so much so, that many of our friends do not hesitate in “copy + paste” of the content from other sites to make their sites look good.
User can make out the difference. They can make out the difference from the good quality web content from the bad ones and so do the search engines.
Coming back to the keywords, we need to understand the importance of the keywords and the importance of its prudent use, hence, we must:
- Look for the relevant keywords in terms of daily, monthly and annual searches being conducted.
- Look out for the competition for the relevant search terms
Anticipating user behaviour while conducting search will help in organizing our Keywords and phrase, Google SEO best practice guide educates us by saying, “Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, a long-time baseball fan might search for, an acronym for the National League Championship Series, while a new fan might use a more general query like. Anticipating these differences in search behaviour and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results.”
On-line Keyword research tools come handy at this stage. Google Adwords tool, Word Tracker, Good Keywords etc are some very reliable keywords research tools. Even though if you have arrived at some very good keywords, do not forget that their prudent use in the web copy is the most important aspect of SEO. Do not over use, do not stuff, but keep the density of the keywords in check, so as not to displease the search engines.
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