5 SEO mistakes that we must avoid

SEO today has gone fragile. We could have given little thought to the nitty-gritty’s earlier but as time passed the search engine pulled the plugs, thanks to our own action where we had forced the stringent changes and enhancements. Yet many of us make mistakes and land ourselves in hot waters. To err is human, but some of us purposely do things that lead to penalties later.

Let’s see, what not to do. 5 mistakes that people usually make in SEO are outlined below:

Creating websites with frames and flash – The search engines do not recognize the flash. It passes away. While we attempt to make our web visitors happy with animations and flash intros, we forget that we are harming our SEO efforts. We know that the search engine read text and index the same, than, let’s not spend time and money on efforts that can do harm to the website SEO.

Pushing too hard on keywords and keyword phrases – We must understand the thin lined difference between the keyword usage and keyword stuffing. The required or we can say that the appropriate density today stands around 1%. If you are doing more than that, you will be in trouble. Forget the 3% to 4% keyword density.

Use Hidden Text – Do not make such a mistake. Any black hat technique will get you no where. Your SEO efforts would bounce back as soon as it is detected. Some SEO’s might tell you to use hidden text to get top search engine ranking, but they might not tell you that search engines have got smarter and can detect hidden text. If you want to get your site banned on the search engine, you can follow through.

Buying Links – Great, if you have already done this, be ready for the out lash by the search engine. This is a big NO NO. The trend of links is foreseeable, the search engine can make out whether you have gathered links naturally or you have brought these links from link farm. Many incoming links and those too from not so relevant sites, creates the buzz on the search engine’s platform.

Using copied content – Surely coping content from your competitions website is the easiest way out. Many of our friends used to prefer copying the text. It used to save “hell lot of time”. Good haa, bad for the search engine. Your content would not be ranked no matter how hard you try.

How to hurt your SEO efforts?

We have seen lots of changes in the world of the web, especially when we talk about SEO. Follow through from Big Daddy, to Panda and now to Penguin, we know what SEO strategies are the best for our website visibility, yet we knowingly and purposefully close our eyes are, try something different and hence hurt our ranking results or get penalized by Google.

Let’s study how we can hurt our SEO results.

Over use of keywords and phrases – Great – why do we need to do this? The keyword density is not the same as it was previously. Instead of using 3% to 5%, now 0.5% usage of keywords is good enough. The text or the web copy now makes more sense to the readers. With keywords and its variations stuffed, you could hurt your website ranking.

Copied Website Content – Sometime content on someone else’s website looks great. Copying and pasting it your website. Search Engines indexing and ranking is hurt, such websites are not given ranking after indexing, hence, your website (a) would not be ranked, even if it gains temporary ranking, it could be de listed any time by the search engine.

Broken Links / Bad internal Linking – Website structure with broken links is like a man with a broken back bone. Weak structured websites have never achieved high ranking, as the broken links do not give the search engine spiders a chance to properly index and understand the links.

Irrelevant Back Links – Walking into the trap of link sellers to get back links hurts and hurts the ranking real bad. Today, the search engines demand back links from the relevant sites. Image if your plumbing business website gets a back link from a gambling website or an adult website. Instead of gaining authority your website would tend to loss value.

Take care; don’t fall for illicit SEO practices. The days, when you could have got away by trying unethical means are gone, search engines have got smarter. Stay away from the SEO practices that SEO your online presence and visibility.