Get to know SEO – Boost your search engine ranking

If only we understand, that websites are for the website visitors not for the search engines – We can get the SEO ball rolling in our favor

It is about time that we should stop playing tricks with the search engine. It’s about time to play the ethical game and not to re-live our habit of thinking short term. Panda and Penguin have taught us the hard facts. Now we need to get more audience focused more than we have focused to connect with the search engines. We do connect with the search engine anyways, when we are starting off with our internet marketing strategy, of which, building and optimizing the website is the prime part.

We talk about getting visitors to our web pages. We forget that we have to make these pages useful for them. Get the juice to them so that they can hover around with more intent, but to make this happen, we actually need to:

Understand our customers: This is one of the toughest information to get. Many business entities lack the capabilities of research. We should:

Understand the web visitor’s nature (a) when he visits the web, (b) his search trends, (c) the search intent by way of queries, (d) what could trigger him to act, learn and buy, and (e) his needs and preferences.

About our business: We think we really know our business. How many actually do? First things have to be done first. We must understand our business. Create our unique selling proposition, the one that could make us stand out of the crowd and give us and our viewers a reason to interact. This is just not enough, we must get to know our competitors and study how they are different from us, what makes them unique and study how can be give them honest, hard time to compete.

The website: The Company’s website is the most important element of the web marketing strategy. While we are optimizing these web pages to appear in high search engine ranking, we must prepare them; dress them up well for the website visitors to get value once they arrive on the website.

Optimizing the web pages is ultimate goal behind the online marketing strategies, yet, providing purposeful valuable content that could help the website visitors to go through their learning curve, at the same time optimizing the website with the balanced approach, long term strategy would help you boost your website for search engine ranking.

Handy SEO Tips, Keyword Research

Organic ranking never comes without the relevant keywords and without original good quality content. Why do we believe that every thing that we do on the web, will carry us to our desired position on the search engines, so much so, that many of our friends do not hesitate in “copy + paste” of the content from other sites to make their sites look good.

User can make out the difference. They can make out the difference from the good quality web content from the bad ones and so do the search engines.

Coming back to the keywords, we need to understand the importance of the keywords and the importance of its prudent use, hence, we must:

• Look for the relevant keywords in terms of daily, monthly and annual searches being conducted.
• Look out for the competition for the relevant search terms

Anticipating user behaviour while conducting search will help in organizing our Keywords and phrase, Google SEO best practice guide educates us by saying, “Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, a long-time baseball fan might search for,  an acronym for the National League Championship Series, while a new fan might use a more general query like. Anticipating these differences in search behaviour and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results.”

On-line Keyword research tools come handy at this stage. Google Adwords tool, Word Tracker, Good Keywords etc are some very reliable keywords research tools. Even though if you have arrived at some very good keywords, do not forget that their prudent use in the web copy is the most important aspect of SEO. Do not over use, do not stuff, but keep the density of the keywords in check, so as not to displease the search engines.

Today’s SEO Tip

We read so much about search engine optimization that frequently we loose track that what has to be done today, to get more links. We are usually indulging in off page without a proper secure plan. With no plan of action, we remain beating about the bush really and getting no where as far as the building links is concerned.

The our link building activities where we prefer to leave the links of our web page we usually end up leaving the backlink to our home page. Well this is good, but enough to get the real juice out of the link building strategy.

There are other pages on your website that need attention too. May be the visitors are not interested in your home page but your products page might propel them to get in touch with you. The links back to your products page would give your website more links and better hold on the search engine positioning.

Think about it. What are other pages on your website that might be helpful if used in link building? There might be a few. The product page, the services pages, or better still, you can choose the three best pages you might think would be helpful in building links.

Ramapati Singhania shares my thought and says, “Take stock and choose any 3 of your "most important" pages today andset a plan to specifically work on increasing some natural link popularity, directly to those pages individually. Part of some people's trouble (when it comes to linking,) is that they become overwhelmed. The job seems too massive when really, it's not. Just a little plan and a little consistent effort even once a week, can carry you an ENOURMOUS distance! What's your plan? Start by choosing just 3 of your "most important" pages”.