SEO, Using Press Releases

We have been reading many press releases with great interest. Mostly, the attractive title of the press releases makes us click and we read on. We are news hungry people. Every morning we try and gulp down news as it breaks on the BBC or CNN with our cup of coffee or while we are driving for work. Our passion for news gives the opportunity to businessmen to break their business news, stirring interest and thus we walk into their physical store or log on to their web store to find stuff.

On one hand, press releases have the power of bringing interested target marketing into the business net, on the other, more interestingly; it is the Off Page SEO tool which if built properly, with the relevant SEO elements can help in achieving multiple goals on the Off Page SEO.

Press Releases are:

1. Online marketing tools. The press releases, tells your business stories, gives the readers the insight about your business and leads many to your place of business. Some online marketers describe press releases as the best local marketing tool. 
2. Search Engine marketing angle must not be over looked here. Our purpose behind every online marketing and SEO strategy is to make our business and business activity searchable. Building in the search engine friendly features like using relevant keywords and phrases in our web conversations will help in triggering the search engine spiders and forcing them to visit and index the press release. 
3. The creative, original and purposeful press release get the attention of the other media outlet, gets pickup and gets more healthy back links for the website, thus strengthening the hold of the web pages on the search engines.

We need to write the press releases, get them published on the online press release journals and get them distributed through the press release distribution services to harness the fruits of the press release marketing activity.
Our hidden aim here is to get more one way back links and a higher page rank for our website. With prudent off page SEO steps we can ensure better off page SEO and better page rank for our web pages.

3 Steps to Off Page SEO

Search Engine Optimization is a huge topic to discuss. No loose ends make things worse and make your SEO effort go down the drain. We need specialists to work on our SEO projects or else we will get entangled in the hit and run situation where we would keep fighting our wits and arguing with ourselves as to why doesn’t our SEO effort get us to the top. We will end up saying, like so many other people do, that “Search engines hate SEO”. The fact is they love it. This is the element that helps them to be in business. Search engine do encourage SEO and to keep the ethical competition the search engines loves to keep the search engine optimizers on their toes.

We have time and again read about on-page SEO or the on-site SEO, that is the tweaking the on page elements of the web page to make it search engine ready. The page than propels the Google BOT and other search engine spiders to index the page and keep it handy to return the page in the SERPs when a query is made.

Off Page SEO hold some special propositions. It is, as we know, performed while staying away from the website. This is not to say that it has nothing to do with the web pages we are optimized, but it works in conjunction with the on page elements. Off Page SEO gets us back links and free web traffic.

Out of many off page optimization methods the following 3 steps help us getting the back links and also help in propelling many web visitors to click on our website links that they come across.

Forum Participation – Niche forum help. Business and industry related forum participation gears up interest in our web pages. We talk to the industry related people, we communicate with the target market, leave the links of our web pages and hence, create a buzz. In this effort, every conversation that we leave must be optimized, embedded with the search terms to trigger the interest of the search engines in our conversation.

Blogging – Another way of creating special buzz word for our business, products and services. Blog though seem to be one way conversation tool, but the element of blog commenting makes it a two way conversation medium, where people can post their comments on the blog as well as discuss on the particular topic.

Social networks – Social networks are the busiest marketing mediums on the internet. Breaking into conversation and leading the masses by leaving links to your website from where members can reach out to your website.

Off Page SEO

Many off-page search engine optimization techniques hold prominence today when we discuss SEO. Unlike on-site factors that have been taken off from the search engine concentration zone. Off page is tedious, but if we put is straight, Off Page or Off Site optimization is a strategy driven optimization program that help in building back links naturally. We have to say goodbye to link farms or to reciprocal linking. Thanks to our friends who manipulated the search engines algorithm to get to the top of the search engine search results, they have now made the off page SEO a more uphill task. 

Off Page Optimization is simply defined as all the activities done to optimize a website while staying away from the web pages is called off page SEO. The juice of off page optimization is the back links that we get from other websites; mostly from the relevant websites holding higher Google page rank help us to strengthen our hold on the search engines. 

What do we need to do? 

We need to get involved with more hardcore SEO techniques like:

1. Submit website to web directories – we must make sure to select the proper category for our business niche. Business directories with Page Rank 4 or higher will give your web pages boost.
2. Write articles – Educative articles and submit them to the article directories.
3. Blogs – Build blogs.
4. Participating in Forums - Do follow forums are the best arena to market your products and get yourself knows. Also leaving link of your website will help in getting back links.
5. Social bookmarking – Yet another way to spread the word. Leave the links of your blogs and web pages on the social bookmarking sites. The search engine spiders crawl such sites frequently to update the uploaded content, we get links and ranking for this effort.
6. Social Networks – These busy sites have the huge member base. Here you can share links, lead the members and your friends to your articles and blog posts and get much of the qualified web traffic to your web pages. Links are the actual fruit of this effort too.

Onsite SEO

SEO is an important element that must not be overlooked while developing and designing a website. Onsite SEO, ruled the SEO horizon once, but, with the way optimizer manipulated the search engines and the users got junk search engine results, Google made the shift. It dawned later to that search engines are made for the user, as the websites too are made for the users. The users should be the beneficiary of the internet marketing efforts and as such, onsite SEO which held much ground suddenly was left to occupy around 30% of the total search engine optimization importance. The balance 70% weight went to off page SEO which led the optimizers to build the off page SEO structure in a more natural manner. Manipulation hence became difficult.

With this 30% of weight age, still onsite SEO is the most important part of all SEO efforts. It creates the base or we can say the SEO structure that can help in building off page techniques.  Onsite SEO works and works pretty well if you do your homework right. Bungle up and you will find yourself and your website in hot waters on the search engines. 

We aim for online visibility. Our aim or our target is the first spot on the search engine results pages (SERPs) through ethical, organic search engine optimization. This takes us to the first steps of on page SEO, that is, to search for the relevant keywords, the words that our target market uses to search for the products and services we deal in. Keyword research is the backbone of SEO activities that take place from hereon whether it is the on-page SEO or the off page optimization.

Our next steps in onsite SEO are as follows:

• Meta Tags Building – Meta Title Tag, Meta Description Tag and Meta Keyword Tag
• Building keyword rich web content – beware of the keyword density, do not stuff keywords
• Optimize images and optimize videos that are embedded on your web pages
• Build site Map

These are for sure a few things to do on the on-page optimization, but we need to build these prudently as these are the basics or we can say that these steps give us strong foot hold when we start dealing with off page optimization.