Wednesday 6 February 2013

Catastrophic SEO injuries

If you get injured here, you won’t get compensation for your SEO injury. You are getting inured knowingly and willingly if you are getting involved in unethical SEO practices. Today, the shift in the SEO techniques has forced injuries onto the high ranking websites. Think of smooth sailing, think of getting to the top with organic SEO practices and follow what Matt Cutts leads. If you are able to handle the fast changing SEO scenario you will save yourself and your website from catastrophic SEO injuries.

Duplicate Content – Fine, if you are unable to develop and write the web content for your web pages, get hold of an expert who can do the job for you. It is understood that not every web designer can be an expert writer or an expert author, but stealing someone else’s content is sin and Google makes you to pay for it. BOTs these days hunt for duplicate content and make sure that the website gets penalized for this act.

Un Natural Links – Links have been, always, the best way to anchor your hold on the search engines. But if these are brought or gather unnaturally your website might be in trouble. Organic or natural linking is taken well and is appreciated; else you might suffer a catastrophic SEO injury. Delisting is the penalty that you might have to pay.

Cloaking – Stay away from this form of Black hat technique. Deceiving the search engine has never been good. Before penguin too, this sort of SEO malpractice used to bring catastrophic injuries to the website, but now, it all the more difficult.

It is difficult to get top search engine ranking with the white hat SEO practices, yet the fruits of being original and honest are far sweeter than those we had tried to reap earlier through unethical SEO practices. Users deserve to get authentic sites that could provide value for their time spent and the search engines are well placed to provide them with the same. Save yourself, your time, money and effort and try to build ethical SEO strategy that could save you and your web presence from catastrophic SEO injuries.

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