Meet the White Hat Guy – Thoughts on SEO 2013

With every search engine update the ranking falls or rises. It is time to collect piece and think where we went wrong. What did we do to deserve the penalty of lost rank? Did our links bust our secret? What went wrong and we had to face the no ranking penalty? It is hard for those who have tried not to cheat but have not been up to the mark. For those who copied the content, used spinned content, brought links, spammed blogging and social bookmarking sites know that they are in trouble.

My thoughts on SEO 2013

• Watch every move you make
• Be original
• Be authentic
• Build your content for the web visitors not for the search engines
• Do not run after link building, let links come naturally
• Be natural
• Don’t put all your eggs in one basket – optimize for other search engines too.

Today the SEO has changed its face, or rather, we are forced to change the way we used to look at SEO. Our friends forgot that we had to optimize our website and build content to educate, inform and make the things interesting for the web visitors. The focus of SEO gurus turned to the search engine BOTs who made the website to please the crawling spiders and in the lust of top ranking, forgot the ethics. Such SEO gurus are on the run, yet still quite a few trying to figure out how to manipulate the current algo changes.

Fair practices, ethical optimization and white hat practices demand the optimizers to tweak their website with the white hat SEO techniques to rise in the organic SERP listings.

Piece of advice – Don’t fall for unethical SEO practices, more might be coming for Google as Penguin is out there looking at you. The tougher the competition gets, the more difficult it would become to rank higher on the search engines, optimizers who fall for black hat techniques will lose their ranking in the long term.

SEO is not getting any tougher, its getter simpler with the main ingredients like Keywords, density of keywords and naturally flowing content getting more weight and making the SEO game more purposeful.

Catastrophic SEO injuries

If you get injured here, you won’t get compensation for your SEO injury. You are getting inured knowingly and willingly if you are getting involved in unethical SEO practices. Today, the shift in the SEO techniques has forced injuries onto the high ranking websites. Think of smooth sailing, think of getting to the top with organic SEO practices and follow what Matt Cutts leads. If you are able to handle the fast changing SEO scenario you will save yourself and your website from catastrophic SEO injuries.

Duplicate Content – Fine, if you are unable to develop and write the web content for your web pages, get hold of an expert who can do the job for you. It is understood that not every web designer can be an expert writer or an expert author, but stealing someone else’s content is sin and Google makes you to pay for it. BOTs these days hunt for duplicate content and make sure that the website gets penalized for this act.

Un Natural Links – Links have been, always, the best way to anchor your hold on the search engines. But if these are brought or gather unnaturally your website might be in trouble. Organic or natural linking is taken well and is appreciated; else you might suffer a catastrophic SEO injury. Delisting is the penalty that you might have to pay.

Cloaking – Stay away from this form of Black hat technique. Deceiving the search engine has never been good. Before penguin too, this sort of SEO malpractice used to bring catastrophic injuries to the website, but now, it all the more difficult.

It is difficult to get top search engine ranking with the white hat SEO practices, yet the fruits of being original and honest are far sweeter than those we had tried to reap earlier through unethical SEO practices. Users deserve to get authentic sites that could provide value for their time spent and the search engines are well placed to provide them with the same. Save yourself, your time, money and effort and try to build ethical SEO strategy that could save you and your web presence from catastrophic SEO injuries.