Today the emphasis of SEO has shifted from search engine pleasing activities. The focus today of SEO is directed towards the web visitor. The activities logically must be aimed to attract the web user’s attention rather than attracting the robots. Our SEO activities must revolve around the and study of the web visitors search habits, their intent when they search i.e. whether they want to search for information or whether they are searching for buy the products.
Google analytics provide us with the insight and we can actually convert the analytics results into the table turning SEO theme, so that our optimization efforts are more user friendly alongside being search engine robots friendly.
What does a transactional search query mean? Search engine analytics tell us the users have conducted transactional search queries. This means that the numbers of users have arrived on our website through the search engines and they actually wanted to buy. They would have used the keywords or search words like price, deals, discounts and similar words and phrases. These are the people who have arrived at their buying decision and are just hunting for deals or price reduction if any that are available. If your website succeeds in conquering their buying position you can bag the customer
Instructional search query is the query is the query of the first step. Here the buyer wants to go through the learning curve. He wants to see the tutorial, or read a how to article. If he comes across your web content and find it interesting, he would definitely spend some time before moving on to the other site for more information.
People interested in reading reviews and comparing prices do the investigative search. These website visitors would have gone through their initial search and learnt the basics.
Search engine analytics results tell us about the intent of the web visitors and hence we can learn their search patterns and build our SEO strategy, thus focusing more on the web users rather than the search engine BOTs.
Google analytics provide us with the insight and we can actually convert the analytics results into the table turning SEO theme, so that our optimization efforts are more user friendly alongside being search engine robots friendly.
What does a transactional search query mean? Search engine analytics tell us the users have conducted transactional search queries. This means that the numbers of users have arrived on our website through the search engines and they actually wanted to buy. They would have used the keywords or search words like price, deals, discounts and similar words and phrases. These are the people who have arrived at their buying decision and are just hunting for deals or price reduction if any that are available. If your website succeeds in conquering their buying position you can bag the customer
Instructional search query is the query is the query of the first step. Here the buyer wants to go through the learning curve. He wants to see the tutorial, or read a how to article. If he comes across your web content and find it interesting, he would definitely spend some time before moving on to the other site for more information.
People interested in reading reviews and comparing prices do the investigative search. These website visitors would have gone through their initial search and learnt the basics.
Search engine analytics results tell us about the intent of the web visitors and hence we can learn their search patterns and build our SEO strategy, thus focusing more on the web users rather than the search engine BOTs.
No comments:
Post a Comment