Catastrophic SEO injuries

If you get injured here, you won’t get compensation for your SEO injury. You are getting inured knowingly and willingly if you are getting involved in unethical SEO practices. Today, the shift in the SEO techniques has forced injuries onto the high ranking websites. Think of smooth sailing, think of getting to the top with organic SEO practices and follow what Matt Cutts leads. If you are able to handle the fast changing SEO scenario you will save yourself and your website from catastrophic SEO injuries.

Duplicate Content – Fine, if you are unable to develop and write the web content for your web pages, get hold of an expert who can do the job for you. It is understood that not every web designer can be an expert writer or an expert author, but stealing someone else’s content is sin and Google makes you to pay for it. BOTs these days hunt for duplicate content and make sure that the website gets penalized for this act.

Un Natural Links – Links have been, always, the best way to anchor your hold on the search engines. But if these are brought or gather unnaturally your website might be in trouble. Organic or natural linking is taken well and is appreciated; else you might suffer a catastrophic SEO injury. Delisting is the penalty that you might have to pay.

Cloaking – Stay away from this form of Black hat technique. Deceiving the search engine has never been good. Before penguin too, this sort of SEO malpractice used to bring catastrophic injuries to the website, but now, it all the more difficult.

It is difficult to get top search engine ranking with the white hat SEO practices, yet the fruits of being original and honest are far sweeter than those we had tried to reap earlier through unethical SEO practices. Users deserve to get authentic sites that could provide value for their time spent and the search engines are well placed to provide them with the same. Save yourself, your time, money and effort and try to build ethical SEO strategy that could save you and your web presence from catastrophic SEO injuries.

Intent Based Search Results

We have been told time and again that the SEO is changing its colors. Ranking for the keywords is going to become difficult and we would see some high ranking site disappear soon. Google has time and again been telling us that they have built the search engine to help the web visitors to find what they are searching for and not the businessmen who want to show off their products, services and the information, which the web users are forced to see now. Google had been building the algorithm to display the results most needed and most suited for the web user’s intent. With the happier web users, Google will be merrier.

Google search results will display different search results. That means the BOTs will have to work harder and think more humanly. That is why artificially intelligent BOTs will be the focal point at the search giant’s labs. Things have started to change. There is much discussion about the intent based search results. There is a lot of hunger in the SEO arena for the information on the algo changes and how it would be possible for the SEO specialists to rank their websites and the client’s websites on the top of the search results.

Isn’t it time that long tail ends would take more weight as these would be closer to the web user’s intent.

SEO has now become more sophisticated. The SEO professionals need to put more of their intelligence, more thought and more time into their SEO strategies. Instead of thinking in terms of BOTs, it time to think in terms of humans. What would the web user think and what words would he use to conduct a search on Google. What are the terms he would use? Difficult to think for others, but that is how the search engines would be working. Search engine optimization, hence has become more challenging.

SEO Today, What does mean for the website

The disturbing news of SEO not working really as well as it used to surrounds the horizon of the web. Just yesterday, the guys of the same block were discussing the news on SEO. Some were worried but some said it’s still working to them.

Too much is happening to fast. Last year we saw too many things happening within a short span of time. We saw the old school SEO diminishing from the scene. We also saw back links lose some weight, especially the ones that were not gained organically or naturally. We saw that content remain to rule the horizon, but the tile of the search engine really went toward the original, quality content that is shared, read and liked by the web visitors. We have also seen that being social has gained importance.

The content that socially buzzed or tweeted, the content that is liked and socially shared and is commented upon get more push on the search engines.

This tells us that SEO still lives. Things have gone tougher and now it is hard to get the ball rolling like the optimizers used to previously. Some of the SEO gurus were also been discussing how to push through and get the desired results. Evil minds eh.

Search Engine Optimization is a serious game now. Though, structuring your website for the search engines, making them search engine friendly, Meta Tag Optimization and building the SEO purpose description tag, still hold its ground, we must change the way in which we structure our web content. The web site content that the web visitors would read when they arrive at our website. It must be build with the intent to satisfy the web visitor’s interest on the website. It must satisfy their intent; it must also trigger the search engines to reply to intent based search query being keyed in by the website visitor.

With the SEO game tilting more towards the web users rather than the search engines. The optimizers must change the way they used to handle SEO.

SEO 2013

Have you read the SEO prediction for 2013? I bet you have. What do you think? Is the SEO game about to end? SEO the SEOs are finally realizing that their hay days are over. No longer will their jargons make the market steer and no longer manipulating the BOTs would work.

I have been researching to see what will be good for SEO in the coming days. The picture for the traditional SEO that we are so used to seems to be dull. But if you are the content guru and have the way with words, if you can build quality, non plagiarized content then you will be well on the path to win the search engine optimization game. More so, the game of getting your web content ranked and getting more traffic to your web pages. Google+ will play a major part, but as the someone on the internet said in its blog, “As big a flop as Google+ was made out to be, Google surely used this "floportunity" to focus on what it does best, Search.”

One word will describe the SEO with content marketing strategy – “QUALITY”. If you are able to present quality researched article on the web and share it with people in your Google+ circles, get comments and feedback. The search engine leader will rank it on the search engine results without having to give the back link a thought. It’s not difficult. But I have read that our friends are already on their way searching for ways of manipulating and cheating the search algorithm. A bad thought, but it’s true.

Good content will be socially shared. Good for the optimizers. Social signals have started to emerge as heavy weights in SEO. The Jigsaw seems to fit

Good quality content will be evaluated, it would be sent out to be read, thus encouraging comments. The social sharing will happen if the content carries weight in terms of quality and information, hence, a step forward towards more people coming to the site and possibly more links.

It’s not easy as it was before, but my friends SEO isn’t going to die, not really in the year 2013.

SEO is not like what it used to be

I have heard many grunts on SEO. Some said it’s not working like it used to. Sure things have changed a lot. Google had pre warned the optimizers through the Penguin and the Panda updates. You need to redress your SEO strategy. The major shift now is that you have to optimize the web pages for the views, get the ball rolling for them to like what you are says. It is not like creating web content, keyword stuff and angled to get the spiders coming to your web pages and ranking them for higher search results. We had seen the sites going down the ranking alley.

So what in with SEO these days? What? I heard someone say that it is dead. Yes certainly it is dead for the person who did hear the call of the day. Honey no. Take a look at the Google home page and check out its ranking. Surprised? It does not rank on the first spot.

Well I am here to tell you that SEO has really come off age, thanks to the search engine algorithm that has forced the optimizers to think in terms of the web users. Keywords still have a role to play, so does the on page optimization. The role of Off Page has changed. Web content still rules but the focus needs to be directed towards the use. Not more article spinning works, no more made up content for the search engine rules.

The crux of SEO now lies in the valuable, original content that gives more to the web user and gets genuine like. More will full content sharing and more social buzz. We can feel the tilt. The idea is to get more people interested and more people to reach your site with intent and favor. People being led to the web pages after arriving through the social shares are the people who know what you are doing and would want to interact with you and your business.

SEO really isn’t dead. It has just changed its face

Getting to Know SEO

Search Engine Optimization – more commonly known as SEO is not alien to many, yet is somewhat new for the people who are still getting their hands on with the web. Website is a fancy tool for some and for other it is waste of time and precious money. The believers in the web marketing yet are few. For those who preach and practice SEO, the skies seem to be dark. Some have come to the point of giving up on the hard core SEO practices, other are still perusing their way around.

SEO today is quite different from what it used to be in the beginning of previous year. The things were rosy for many whose web pages ranked at the top of the search results on the pages of prominent search engines. The game since then has tilted against them. Their keyword stuffed, search engine pleasing pages are not anymore liked by the search engine as these fail to show up for the intent and the purpose for which the user conducts the search.

The present day SEO wants our web pages to deliver the purpose and swing along with the intent of the web surfer. The artificially intelligent search engine BOTs get to know why and how of the search engine friendly pages. They can study the link pattern, whether the links are being gathered naturally or has the optimizer arranged to get the links to perk up the search engine positioning.

We need to know SEO of today. The things done yesterday are not good for today and our aim must be to achieve and improve our visibility for tomorrow as well.

• Isn’t it better to leave the web pages as they are?
• Build the Meta tags with the purpose with the keywords that the user actually use to find the product and services instead of wasting time on the keywords that don’t lead to conversions rather they just aim in getting the 1st position on the SERPs.
• Isn’t it better to build the web content for the web surfers instead of the search engines?
• Why not develop the web page interface to suit the needs of and the usage of the web visitor rather than the search engines.

We need to know what the current SEO demands and twist and turn our SEO strategy to suit the search engine needs of today.

Content continues to rule the SEO scene

Repeatedly we are told that content is the king. To benefit from this phrase, we see a lot of material on the web that signals the efforts of the optimizers to harness the fruits of the SEO through content marketing. I have seen many get frustrated and leave, those who know their trade, thrive.

Content that is crowned to be the king is not the one we usually come across. Loud mouthed jargons that spell the details about the product and force the readers to click and buy, No these are not the ones that we are talking about. We are discussing the quality content that is aimed to benefit the reader and by benefiting the people who are surfer the net, the content developer gets 100 billion chances of being seen on the search engine like Google.  Search engine watch informs us that Google gets 100 billion searches every month. Can we overlook the extent of exposure that can a good quality content can get where people, if led properly can share the content, comment and converse about the content they have come across while their search.

We have also heard in the past few months that blogs and website are getting more traffic from the social networks. True, but how can be neglect 100 billion searches that been conducted every month on Google and not take the benefit of the traffic from the search engine.

Content marketers must not forget that we must:

• Create content that has something for the web visitors, the Content that could give them something, instead of simply taking away their time.
• Content must be focused and not branches off to other linked or linkable issues
• Keyword research is still important. The keywords too, must be focus around your subject, your products and services.
• Encourage the readers to leave comments. This leads to more web traffic and more social shares.