With every search engine update the ranking falls or rises. It is time to collect piece and think where we went wrong. What did we do to deserve the penalty of lost rank? Did our links bust our secret? What went wrong and we had to face the no ranking penalty? It is hard for those who have tried not to cheat but have not been up to the mark. For those who copied the content, used spinned content, brought links, spammed blogging and social bookmarking sites know that they are in trouble.
My thoughts on SEO 2013
Today the SEO has changed its face, or rather, we are forced to change the way we used to look at SEO. Our friends forgot that we had to optimize our website and build content to educate, inform and make the things interesting for the web visitors. The focus of SEO gurus turned to the search engine BOTs who made the website to please the crawling spiders and in the lust of top ranking, forgot the ethics. Such SEO gurus are on the run, yet still quite a few trying to figure out how to manipulate the current algo changes.
Fair practices, ethical optimization and white hat practices demand the optimizers to tweak their website with the white hat SEO techniques to rise in the organic SERP listings.
Piece of advice – Don’t fall for unethical SEO practices, more might be coming for Google as Penguin is out there looking at you. The tougher the competition gets, the more difficult it would become to rank higher on the search engines, optimizers who fall for black hat techniques will lose their ranking in the long term.
SEO is not getting any tougher, its getter simpler with the main ingredients like Keywords, density of keywords and naturally flowing content getting more weight and making the SEO game more purposeful.
My thoughts on SEO 2013
- Watch every move you make
- Be original
- Be authentic
- Build your content for the web visitors not for the search engines
- Do not run after link building, let links come naturally
- Be natural
- Don’t put all your eggs in one basket – optimize for other search engines too.
Today the SEO has changed its face, or rather, we are forced to change the way we used to look at SEO. Our friends forgot that we had to optimize our website and build content to educate, inform and make the things interesting for the web visitors. The focus of SEO gurus turned to the search engine BOTs who made the website to please the crawling spiders and in the lust of top ranking, forgot the ethics. Such SEO gurus are on the run, yet still quite a few trying to figure out how to manipulate the current algo changes.
Fair practices, ethical optimization and white hat practices demand the optimizers to tweak their website with the white hat SEO techniques to rise in the organic SERP listings.
Piece of advice – Don’t fall for unethical SEO practices, more might be coming for Google as Penguin is out there looking at you. The tougher the competition gets, the more difficult it would become to rank higher on the search engines, optimizers who fall for black hat techniques will lose their ranking in the long term.
SEO is not getting any tougher, its getter simpler with the main ingredients like Keywords, density of keywords and naturally flowing content getting more weight and making the SEO game more purposeful.
No comments:
Post a Comment