If only we understand, that websites are for the website visitors not for the search engines – We can get the SEO ball rolling in our favor
It is about time that we should stop playing tricks with the search engine. It’s about time to play the ethical game and not to re-live our habit of thinking short term. Panda and Penguin have taught us the hard facts. Now we need to get more audience focused more than we have focused to connect with the search engines. We do connect with the search engine anyways, when we are starting off with our internet marketing strategy, of which, building and optimizing the website is the prime part.
We talk about getting visitors to our web pages. We forget that we have to make these pages useful for them. Get the juice to them so that they can hover around with more intent, but to make this happen, we actually need to:
Understand our customers: This is one of the toughest information to get. Many business entities lack the capabilities of research. We should:
Understand the web visitor’s nature (a) when he visits the web, (b) his search trends, (c) the search intent by way of queries, (d) what could trigger him to act, learn and buy, and (e) his needs and preferences.
About our business: We think we really know our business. How many actually do? First things have to be done first. We must understand our business. Create our unique selling proposition, the one that could make us stand out of the crowd and give us and our viewers a reason to interact. This is just not enough, we must get to know our competitors and study how they are different from us, what makes them unique and study how can be give them honest, hard time to compete.
The website: The Company’s website is the most important element of the web marketing strategy. While we are optimizing these web pages to appear in high search engine ranking, we must prepare them; dress them up well for the website visitors to get value once they arrive on the website.
Optimizing the web pages is ultimate goal behind the online marketing strategies, yet, providing purposeful valuable content that could help the website visitors to go through their learning curve, at the same time optimizing the website with the balanced approach, long term strategy would help you boost your website for search engine ranking.
It is about time that we should stop playing tricks with the search engine. It’s about time to play the ethical game and not to re-live our habit of thinking short term. Panda and Penguin have taught us the hard facts. Now we need to get more audience focused more than we have focused to connect with the search engines. We do connect with the search engine anyways, when we are starting off with our internet marketing strategy, of which, building and optimizing the website is the prime part.
We talk about getting visitors to our web pages. We forget that we have to make these pages useful for them. Get the juice to them so that they can hover around with more intent, but to make this happen, we actually need to:
Understand our customers: This is one of the toughest information to get. Many business entities lack the capabilities of research. We should:
Understand the web visitor’s nature (a) when he visits the web, (b) his search trends, (c) the search intent by way of queries, (d) what could trigger him to act, learn and buy, and (e) his needs and preferences.
About our business: We think we really know our business. How many actually do? First things have to be done first. We must understand our business. Create our unique selling proposition, the one that could make us stand out of the crowd and give us and our viewers a reason to interact. This is just not enough, we must get to know our competitors and study how they are different from us, what makes them unique and study how can be give them honest, hard time to compete.
The website: The Company’s website is the most important element of the web marketing strategy. While we are optimizing these web pages to appear in high search engine ranking, we must prepare them; dress them up well for the website visitors to get value once they arrive on the website.
Optimizing the web pages is ultimate goal behind the online marketing strategies, yet, providing purposeful valuable content that could help the website visitors to go through their learning curve, at the same time optimizing the website with the balanced approach, long term strategy would help you boost your website for search engine ranking.
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