Attempting to fight the spam and low quality content on the web, Google came up with the Penguin update. It not penalty, said Matt Cutts when he replied to a question concerning whether Penguin is a designed to penalize the websites. Penalty means “manual actions”. “Part of the reason why we do that breakdown is, how transparent can we be? We do monthly updates where we talk about changes, and in the past year, we’ve been more transparent about times when we take manual action. We send out alerts via Google Webmaster Tools,” was Matt Cutts reply to the question concerning Penguin Update and penalizing the website for low quality content and spam linking.
With the Penguin updates and the follow up by the Panda update, SEO has become more challenging. The word of advice from the horse’s mouth was not to attempt to buy links. The Google tools are good enough to detect or spot link spam. So if you think that you can buy links and use them without leaving any foot prints and not let Google find out, forget it.
Matt Cutts categorically said, “We’re always working on improving our tools. Some of the tools that we built, for example, to spot blog networks, can also be used to spot link buying. People need to realize that, as we build up new tools, paid links becomes a higher risk endeavor. We’ve said it for years, but we’re starting to enforce it more. Penguin showed that some stuff that may work short term won’t work in the long term.”
So my friends, the things are pretty clear from here on.
The search engine giant is serious from what we learn from the “You & A with Matt Cutts”. Google has shut down many domain involved in spam and would take action against those who continue with their black hat SEO practices.
We need not to take such risks. Good Luck.
With the Penguin updates and the follow up by the Panda update, SEO has become more challenging. The word of advice from the horse’s mouth was not to attempt to buy links. The Google tools are good enough to detect or spot link spam. So if you think that you can buy links and use them without leaving any foot prints and not let Google find out, forget it.
Matt Cutts categorically said, “We’re always working on improving our tools. Some of the tools that we built, for example, to spot blog networks, can also be used to spot link buying. People need to realize that, as we build up new tools, paid links becomes a higher risk endeavor. We’ve said it for years, but we’re starting to enforce it more. Penguin showed that some stuff that may work short term won’t work in the long term.”
So my friends, the things are pretty clear from here on.
The search engine giant is serious from what we learn from the “You & A with Matt Cutts”. Google has shut down many domain involved in spam and would take action against those who continue with their black hat SEO practices.
We need not to take such risks. Good Luck.
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