People are changing their SEO techniques to fit the Google Updates. The changes are forced by the search engine to make the search results better and affective for the users of the web. We are here, in the middle of the controversy raised by some SEO experts where some say that the SEO is dead, while others claim to have reaped benefit from the search engine algorithm changes. Let’s review what HOT and what is working for the SEOs today.
I just came across a blogging site that told me that it has changed its approval system. It cautioned the bloggers not to upload spun content. Give them only original content. Be personal in approach, be natural. Simple, this means that people are adhering to the master search engine’s guidelines. Good for them and good for the bloggers who have serious intention of working with honesty.
What is HOT on the SEO front?
Low keyword density – Stuffing was the way to go earlier. Today, if you go slightly over board, your content will be categorized as keyword stuff content. We must give away content, text that is naturally flowing, understandable by the web visitors. The content must carry the intent and spell the purpose in front of the web visitors, thus helping them to learn when they arrive at a particular website. Keywords are still HOT, but the use has become more purposeful.
Content – Copying content is a big NO NO. It has always been but today, intelligent robots can make out which content is spun, which is artificially generated and which website content articles are originally developed. So make sure you make no mistakes. Someone is watching you and can spell your intent.
Buying links – People made millions out of selling links. Others had the easier way out. Buying links served their purpose as the search engines wanted more links pointing towards their websites. The quality and the relevance did not mean much. NOT today, the spiders crawl the web and are able to delist any illicit SEO activity. It is easy to smell the rat if the links are not naturally built. Making hard efforts to build links is the need of the day. Quality NOT quantity matters.
I just came across a blogging site that told me that it has changed its approval system. It cautioned the bloggers not to upload spun content. Give them only original content. Be personal in approach, be natural. Simple, this means that people are adhering to the master search engine’s guidelines. Good for them and good for the bloggers who have serious intention of working with honesty.
What is HOT on the SEO front?
Low keyword density – Stuffing was the way to go earlier. Today, if you go slightly over board, your content will be categorized as keyword stuff content. We must give away content, text that is naturally flowing, understandable by the web visitors. The content must carry the intent and spell the purpose in front of the web visitors, thus helping them to learn when they arrive at a particular website. Keywords are still HOT, but the use has become more purposeful.
Content – Copying content is a big NO NO. It has always been but today, intelligent robots can make out which content is spun, which is artificially generated and which website content articles are originally developed. So make sure you make no mistakes. Someone is watching you and can spell your intent.
Buying links – People made millions out of selling links. Others had the easier way out. Buying links served their purpose as the search engines wanted more links pointing towards their websites. The quality and the relevance did not mean much. NOT today, the spiders crawl the web and are able to delist any illicit SEO activity. It is easy to smell the rat if the links are not naturally built. Making hard efforts to build links is the need of the day. Quality NOT quantity matters.
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