Optimizing Website for Yahoo

We see and hear a lot of chat for Google SEO. In this hype of Google, we have somewhat ignored other important search engines. Yahoo for one has been there when Google was born and was the most used search engine alongside MSN. Every since Google occupied the search sphere, Yahoo has been sidelined but is still being used by handful of people who prefer to search through Yahoo as well to search the web for products, services and information.

The point to note here is that we must not forget that optimizing our websites for Yahoo as well is equally important. We get web visitors from Yahoo and some really serious ones too. While preparing our websites for search engine we must in build factors that are equally important for Yahoo optimization as well.

The important factor is that we cannot optimize separately for different search engines i.e. if we optimize for Yahoo only we will miss out Google and like wise if we optimize for MSN only our website will fail to find the right top spot in Yahoo and Google. We have to be genius and create a harmony, develop a balance and build in the SEO features acceptable to the algorithm of the three most important search engines.

In Yahoo SEO things might seem similar to Google SEO, but careful handling and prudent ethical steps need to be taken. These are

• Meta Title Tag Building – These are as important to Yahoo and these are important to Google. Placing the relevant keywords ethically help in Yahoo optimization. The length of meta title tag for Yahoo must be equal to 80 characters.
• Meta Description Tag – This carries the same important too. Unique words must be used to describe the contents of the web page. Hence, here too, the use of relevant keywords is encouraged but stuffing is not like by Yahoo as well. Be ware and use your SEO skills ethically. Do not extend the length of Meta Description Tag over 200 characters.
• Mete Keyword Tag – This tag still is important for Yahoo. Keyword consistency is important here. Use the same keywords as being used by you in building Title Tag and the Description Tag and also use the keywords being used by you in the website content. Make sure that you separate keywords by commas and do not use more than 12 keywords in the Meta Keyword Tag. Avoid repetition of keywords in this Meta Tag.