Onsite SEO

SEO is an important element that must not be overlooked while developing and designing a website. Onsite SEO, ruled the SEO horizon once, but, with the way optimizer manipulated the search engines and the users got junk search engine results, Google made the shift. It dawned later to that search engines are made for the user, as the websites too are made for the users. The users should be the beneficiary of the internet marketing efforts and as such, onsite SEO which held much ground suddenly was left to occupy around 30% of the total search engine optimization importance. The balance 70% weight went to off page SEO which led the optimizers to build the off page SEO structure in a more natural manner. Manipulation hence became difficult.

With this 30% of weight age, still onsite SEO is the most important part of all SEO efforts. It creates the base or we can say the SEO structure that can help in building off page techniques.  Onsite SEO works and works pretty well if you do your homework right. Bungle up and you will find yourself and your website in hot waters on the search engines. 

We aim for online visibility. Our aim or our target is the first spot on the search engine results pages (SERPs) through ethical, organic search engine optimization. This takes us to the first steps of on page SEO, that is, to search for the relevant keywords, the words that our target market uses to search for the products and services we deal in. Keyword research is the backbone of SEO activities that take place from hereon whether it is the on-page SEO or the off page optimization.

Our next steps in onsite SEO are as follows:

• Meta Tags Building – Meta Title Tag, Meta Description Tag and Meta Keyword Tag
• Building keyword rich web content – beware of the keyword density, do not stuff keywords
• Optimize images and optimize videos that are embedded on your web pages
• Build site Map

These are for sure a few things to do on the on-page optimization, but we need to build these prudently as these are the basics or we can say that these steps give us strong foot hold when we start dealing with off page optimization.

Optimizing Website for Yahoo

We see and hear a lot of chat for Google SEO. In this hype of Google, we have somewhat ignored other important search engines. Yahoo for one has been there when Google was born and was the most used search engine alongside MSN. Every since Google occupied the search sphere, Yahoo has been sidelined but is still being used by handful of people who prefer to search through Yahoo as well to search the web for products, services and information.

The point to note here is that we must not forget that optimizing our websites for Yahoo as well is equally important. We get web visitors from Yahoo and some really serious ones too. While preparing our websites for search engine we must in build factors that are equally important for Yahoo optimization as well.

The important factor is that we cannot optimize separately for different search engines i.e. if we optimize for Yahoo only we will miss out Google and like wise if we optimize for MSN only our website will fail to find the right top spot in Yahoo and Google. We have to be genius and create a harmony, develop a balance and build in the SEO features acceptable to the algorithm of the three most important search engines.

In Yahoo SEO things might seem similar to Google SEO, but careful handling and prudent ethical steps need to be taken. These are

• Meta Title Tag Building – These are as important to Yahoo and these are important to Google. Placing the relevant keywords ethically help in Yahoo optimization. The length of meta title tag for Yahoo must be equal to 80 characters.
• Meta Description Tag – This carries the same important too. Unique words must be used to describe the contents of the web page. Hence, here too, the use of relevant keywords is encouraged but stuffing is not like by Yahoo as well. Be ware and use your SEO skills ethically. Do not extend the length of Meta Description Tag over 200 characters.
• Mete Keyword Tag – This tag still is important for Yahoo. Keyword consistency is important here. Use the same keywords as being used by you in building Title Tag and the Description Tag and also use the keywords being used by you in the website content. Make sure that you separate keywords by commas and do not use more than 12 keywords in the Meta Keyword Tag. Avoid repetition of keywords in this Meta Tag. 

SEO – The best approach towards visibility

Visibility is the only reason why we get involved in the search engine marketing. Our website needs to have presence, a prominent presence on the web, where people surfing the internet can find us, talk to us and get involved with our business activities. Every business needs customers to survive and SEO gives us the opportunity to reach out to our target market through appearance on the search engine search results and hence lead them to our web pages. 

Know your keywords well – We are talking about the back bone of search engine optimization, the keywords. Not all words are keywords save for the words that are related to your market niche and those that are frequently used by your target market to find products, services and information that you are disseminating or selling. 

When the race of SEO began, the keywords, phrases and their variation stuffed into our web content worked well, but than it make the text less understandable to the human eyes, hence, the stage where keywords were stuffed passed away really fast, giving way to more ethical approach of using the selected keywords and phrases, directly or in variation but in decent keyword density so as to develop the content that made sense when read online.

Build effective META Tags – Once we have done our homework with the keywords, building HTML tags is our next work. The Meta Title tag, this tag is as good as it was since the beginning. But now do not stuff it with keywords, make a powerful Meta Title Tag, off course keyword rich but the one that makes sense to the search engines as well.

Meta Description Tag – This is the tag that carries the summery of the web pages content. It has to be made with serious efforts. Actually this is read by the web viewers and forces them to click or not to click.

Link Building – Building links is a serious game. It gives our web pages strong hold on the web and on the search engines. We know for a fact that naturally gathered links help in better search engine placements.

Search engine optimization is the only best approach to online visibility. We must learn how to play our cards right.